Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%.

Non-Profit 145

Non-Profit CRM Marketing Marketers 145

Marketing Insider Group

DECEMBER 7, 2020

It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit. This could serve as the starting point for an annual content marketing plan.

CRM 139

CRM Content Marketing Non-Profit Marketing 139

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Marketing Insider Group

FEBRUARY 3, 2022

Documenting your marketing strategy is also helpful because it helps you to align your team around all the various elements of your marketing strategy. This can also help marketers to identify the non-marketing employees who can help create and share content. Marketing Strategy vs Marketing plan.

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

DIY Marketers

JANUARY 5, 2023

When I did a quick search to see how many businesses and marketers are measuring their marketing, I didn’t find anything. What I found instead is how small business owners deal with marketing. More than half of all business owners don’t have a marketing plan. Nearly 30% don’t have marketing goals.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

CXL

JULY 21, 2022

What customers think and feel about your brand should be the same wherever they interact with you. Get into the mind of your customer. The first step in an omnichannel marketing plan is to map out the customer journey. Which touchpoints are customers using to interact with you?

Customer 99

Customer Customer Journey Non-Profit Marketing 99

AWeber

JUNE 17, 2024

And ebooks are super profitable—There are some authors out there publishing ebooks on Amazon making $1000+ a month. Recipe books Fiction or Non-fiction books “How to” guides Fitness plans Travel guides Self-help books Workbooks and planners Courses Online courses are becoming increasingly popular.

Product 52

Product eBook Non-Profit Shipping 52