Martech

JANUARY 14, 2025

Strategies that include upper funnel tactics increase the effectiveness of customer-acquisition campaigns, resulting in lower cost per lead than SEM alone. Dig deeper: 3 ways to optimize your marketing funnel for driving revenue and leads Its important to adhere to the following when implementing a full-funnel approach.

Customer Acquisition 121

Customer Acquisition Customer Journey Marketers Marketing 121

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. Alright, acquisition and retention.

CMO 88

CMO Customer Journey Transform User-Generated 88

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Martech

DECEMBER 12, 2023

Performance publishing is a strategy that boosts brand visibility during the consumer buying journey. It focuses on optimizing owned assets through a blend of consumer data and a robust content marketing plan. But the value of performance publishing isn’t just increased revenue — although it’s a great benefit.

Branding 117

Branding Customer Acquisition Law eBook 117

Martech

MARCH 28, 2024

Media Shower is a platform offering an end-to-end solution for creating high-performing marketing materials. It contains several dozen AI assistants that help marketers draft a wide array of marketing materials, from blog posts to marketing plans and beyond.

Customer Acquisition 59

Customer Acquisition Analytics Price Advertising 59

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Describe your targeted customer acquisition strategy in detail.

Price 98

Price Finance Marketing Strategy Product 98

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. Alright, acquisition and retention.

CMO 76

CMO Customer Journey Transform User-Generated 76