Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Customer Acquisition 136

Customer Acquisition Health Traditional Marketing Management 136

The Marketing Operations Leader

MAY 7, 2025

Here are the eight core reports that every VP of Growth Marketing should use to track performance, identify bottlenecks, and drive sustainable growth. 1️⃣ CAC by Channel This report shows each marketing channel's customer acquisition cost (CAC). sign-up → activate → refer → return).

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

NOVEMBER 1, 2024

While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share. Lack of integration with broader marketing strategy Another drawback to starting small with AI pilots is that it can lead to a lack of integration with your broader marketing strategy and broader organization.

Key Performance Indicator 120

Key Performance Indicator Customer Acquisition PR Marketing Strategy 120

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hubspot Marketing

AUGUST 27, 2024

I’m the founder of an inclusive marketing strategy consultancy. As I’ve worked with clients of various sizes across industries over the years, I’ve observed that many marketers and business leaders still don’t fully understand the business benefit of inclusive marketing.

Customer Acquisition 100

Customer Acquisition Customer Retail Communications 100

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. improvement in sales productivity (up from 5.1% increase in customer satisfaction (up from 6.1%) 10.8% reduction in marketing overhead costs (versus 7.0%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

SEPTEMBER 30, 2024

It also interacts with a ton of prospects and customers. Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? Better conversion rates across personas, segments, channels, industries and products.

Transform 139

Transform CMO Marketing Marketers 139

Martech

FEBRUARY 19, 2024

Use data-driven insights to personalize offers and recommendations based on customer preferences and behavior. Customer satisfaction and feedback analysis: Analyze customer feedback and satisfaction data to identify areas for improvement in products, services, and customer experience. Understood?

Customer Acquisition 108

Customer Acquisition Analytics Customer Key Performance Indicator 108

Martech

OCTOBER 2, 2024

Anticipating customer behavior to drive personalization. Optimizing marketing campaign performance. Enhancing lead scoring and customer acquisition. Dig deeper: Why you should add predictive modeling to your marketing mix 3. More effective customer acquisition strategies.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Rock Content

JANUARY 20, 2021

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. The result is one of the most important numbers to measure the health of a marketing strategy.

Customer Acquisition 83

Customer Acquisition Customer Inbound Marketing CRM 83

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. As a result, SEO (Search Engine Optimization) is vital for content marketing success as it improves your content’s visibility on search engines, driving organic traffic to your site.

Content Marketing 118

Content Marketing Customer Acquisition Marketing Marketers 118

Marketing Insider Group

DECEMBER 8, 2021

Too many marketers are always looking for the next big thing, yet they haven’t perfected what’s right in front of them. Below are 3 marketing strategies that should be prioritized in 2022. The thing with B2B marketing is that it’s not really a bright and shiny object. They are too focused on customer acquisition.

Marketing Strategy 144

Marketing Strategy Branding Customer Acquisition Fashion 144

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. This new era of skeptical consumers requires a radical shift in marketing strategy. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Transform 133

Transform Marketing Marketers Traditional Marketing 133

Martech

DECEMBER 2, 2024

Customer surveys: Conduct surveys to gather insights from customers about their purchasing decisions. Ask questions related to how they learned about your product and whether marketing influenced their decision to buy. This qualitative data can help you gauge the effectiveness of your marketing efforts.

User-Generated 115

User-Generated Retail Marketing Marketers 115

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Hubspot Marketing

OCTOBER 29, 2024

Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce. B2B products often have greater technical complexity, which leads to longer onboarding processes. “In

eCommerce 124

eCommerce B2C Manufacturing Retail 124

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This process can provide you with valuable insights to identify opportunities and threats, and ultimately improve your own business strategies. and look up your product category.

Customer Acquisition 122

Customer Acquisition Price Non-Profit SEO 122

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Traditional Marketing Models 1. Place: Where are you going to sell it?

Price 115

Price Marketing Marketers User-Generated 115

Hubspot Marketing

OCTOBER 22, 2024

My biggest concern with traditional reporting methods is the lack of measurable outcomes in many marketing campaigns. It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). Siloed data.

Analytics 119

Analytics Transform CRM Marketing 119

Martech

DECEMBER 18, 2024

As Durraze puts it, The value of AI is not to eliminate creative strategy or human judgment but to empower teams with better information. For example, AI might suggest that a product discount will drive higher conversions. However, its up to the marketing team to determine how to position and promote that offer.

Transform 103

Transform CRM Analytics eCommerce 103

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. Your product is different.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Hubspot Marketing

MAY 9, 2025

And so if you are a brand and you have a product that you want people to buy, you need those people. If you arent investing in updating your marketing strategies to be more inclusive, I suggest making this the year that you start. Brands investing in inclusive marketing are seeing a positive business impact.

Market Trends 100

Market Trends Marketing Mix Key Performance Indicator Marketing 100

Marketing Insider Group

JUNE 10, 2024

Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Fortunately, product analytics can guide you along the path to sales mastery. Quick Takeaways Product analytics can unlock the secrets of customer behavior, leading to more sales.

Analytics 124

Analytics Product Transform Customer Journey 124

Hubspot Marketing

NOVEMBER 14, 2024

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. Many of her early-stage startup clients use below the line marketing tactics. Integrate BTL into your overall marketing strategy.

Direct Mail 122

Direct Mail Marketing Marketers Email Marketing 122

Martech

MARCH 14, 2025

Identify opportunities for cross-selling and upselling : This is especially useful for companies with multiple business units, ensuring cross-selling opportunities across different product or service lines. Greater agility in marketing strategies : Real-time data access enables quicker pivots and adjustments.

Customer 90

Customer Customer Journey Customer Acquisition Management 90

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. In general, you should think about strategy, not simply tactics. How are you positioning your brand/product? Is your product differentiated?

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Marketing Insider Group

OCTOBER 1, 2024

Driving Customer Engagement and Personalization Data insights allow businesses to understand their customers on a deeper level, enabling personalized marketing, tailored product recommendations , and improved customer service.

CRM 113

CRM Analytics Key Performance Indicator Transform 113

Hootsuite

NOVEMBER 7, 2024

Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service. Brand loyalty is the connection between a brand and a customer that drives someone to make repeat purchases from a specific brand.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Think: case studies, comparison guides, and product demos. Real-life examples and clear explanations of how your product can solve their problems will go a long way.

Management 96

Management Marketing Marketers CRM 96

Martech

OCTOBER 4, 2024

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background of rising customer acquisition costs. Automated results.

Customer Acquisition 70

Customer Acquisition Retail Shoppers Marketing Strategy 70

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Hubspot Marketing

DECEMBER 23, 2024

That includes digital marketing or marketing technology. Now, she notes, generative AI has transformed the core of marketing activities. Quite a fascinating discovery and I think this could make a huge difference in our productivity and overall effectiveness as marketers.

Transform 112

Transform User-Generated Marketing Marketers 112

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. This collaboration transformed our strategy. Table of Contents What is B2B SaaS marketing?

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59