Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Dig deeper: Did martech break B2B marketing? Ideally, your competition is weak in this category.

Pharmaceutical 128

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 128

Martech

MARCH 1, 2024

Instead, B2B retention requires a laser focus on the core business, meeting customer expectations consistently, penetrating existing accounts further and monitoring any changes closely as signals for proactive outreach. Unsurprisingly, they differ dramatically from best practices in consumer retention marketing.

Gen Z 128

Gen Z Pharmaceutical Customer Acquisition Marketers 128

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Many marketing automation software companies offer to send tactical consultants into clients’ offices to help implement marketing automation one detail at a time.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Plan your strategy.

CRM 139

CRM Content Marketing Non-Profit Marketers 139

Hubspot Marketing

JANUARY 7, 2024

Growth Marketing Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. Account-based marketing: A snapshot. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts.

Whitepaper 94

Whitepaper B2C Direct Mail Customer Acquisition 94

Econsultancy

DECEMBER 2, 2021

The benefits of first-party data are wide-ranging, but overall, it enables brands to build a better and deeper understanding of their customer segments, which can be used to inform more relevant and personalised experiences. This is the antithesis of many traditional marketing strategies which may focus on acquisition and sales.

Management 98

Management Customer Retail eCommerce 98

Sprout Social

OCTOBER 6, 2020

“Whether a job-seeker is actively or passively looking for a new opportunity, Glassdoor is the prime destination for getting the inside scoop into what it’s like to be an employee at your organization,” said Glassdoor’s Lead Product Marketing Manager Sophia Fox. Eric Pettit Senior Director of Product Marketing at Glassdoor.

Branding 119

Branding Management Customer Acquisition Promotion 119

Duct Tape Marketing

SEPTEMBER 25, 2015

No one can give a one-glove-fits-all-step-by-step guide to startup marketing like they can for optimizing Google Adwords. Startups inherently possess so many variables to scaling product market fit: industry, timing, execution, allusions of grandeur, funding, talent level, location, lucky breaks, quality of offering, etc.

Customer 78

Customer Logistics Customer Acquisition Price 78

Lusha

NOVEMBER 18, 2024

They: Manage the sales technology stack Implement sales methodologies Provide training and support to sales representatives Track sales performance Identify bottlenecks Develop strategies to improve efficiency and productivity Marketing Operations Specialists: These experts oversee the marketing technology stack.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Litmus

SEPTEMBER 24, 2024

. “Although the pace of increase in holiday sales will be slower than last year, we expect that healthy growth in disposable personal income (DPI), combined with a steady labor market, will support a solid holiday sales season.” With the right holiday email marketing strategy , you can score big.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

CXL

JUNE 2, 2022

These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts. To experience explosive growth, implement an account-based marketing strategy rooted in proven, demonstrable success. via 6sense ].

eBook 83

eBook Marketers Marketing Inbound Marketing 83

Hubspot Marketing

AUGUST 21, 2023

Figure out and refine the pain points for your target audience , then show why your product is a useful solution. Describe your targeted customer acquisition strategy in detail. Share anticipated challenges your business may face in acquiring customers and how you plan to address them.

Price 98

Price Finance Marketing Strategy Product 98

Lusha

MAY 9, 2023

Sometimes that’s how the relationship between sales and marketing can feel. Both teams are central to the go-to-market strategy and share a lot of the same goals, but often feel disconnected. But when sales and marketing overcome their differences and learn how they can best work together, they’re a total power couple.

Customer Acquisition 52

Customer Acquisition Marketers Marketing Communications 52

Duct Tape Marketing

NOVEMBER 9, 2022

One of the challenges I find is that you can say the word strategy to people until you're blue in the face and they don't really know what it means. And in fact, the part of the challenge is that if you Google the term marketing strategy, you will find a list of blog posts that basically 15 tactics will be listed.

Real Estate 93

Real Estate Price Marketers Marketing 93

Lusha

NOVEMBER 16, 2022

Depending on your sales strategy, your reps might find themselves frequently encouraging new and existing customers to use the product more often, and explaining its more complex functions. It costs a lot less to expand sales to current customers than it does to attract new ones. But why so much effort?

Customer Acquisition 52

Customer Acquisition Price User-Generated Education 52

Animalz blog

MAY 3, 2024

The Challenges and Opportunities of Enterprise Content Marketing As we wrote in 2019 Content Trends Gleaned From 160+ Sales Calls , small companies often outperform large ones when it comes to traffic. Startup content marketing Enterprise content marketing Content can have an outsized impact on the business.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat.

PR 52

PR Marketers Marketing User-Generated 52

Hubspot Marketing

AUGUST 9, 2018

Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and therefore prioritizes both customer success and customer acquisition.

PR 143

PR Non-Profit Marketers Marketing 143

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth.

Branding 145

Branding Transform Customer Acquisition Customer 145

Hubspot Marketing

JUNE 26, 2018

Let’s dive into why email marketing is still one of the most important elements of your marketing strategy and how you can use it responsibly and effectively. Email marketing effectiveness There are 3.8 Two thirds of customers have made a purchase as a direct result of an email marketing message.

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145

CXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. A way to do this is by making your story become a strategy. Smaller brands have fewer users, but they’re also less loyal.

Law 78

Law Transform Marketers Marketing 78

CXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Here’s an example of how engaging a lead traditionally worked: You give them 20% of your value up front (e.g., email, ads, retargeting, etc.)

User-Generated 103

User-Generated Whitepaper eBook CRM 103