Martech

DECEMBER 18, 2024

Dig deeper: The data analytics hierarchy: Where generative AI fits in AI-powered solutions: Transforming challenges into opportunities The answer to this complexity is AI-powered systems. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential.

Transform 102

Transform CRM Analytics eCommerce 102

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick.

Customer Acquisition 124

Customer Acquisition Customer Key Performance Indicator Transform 124

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Analyzing paid media performance isn’t just a good idea; it’s essential.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Marketing Insider Group

OCTOBER 1, 2024

Similarly, customer service reports can highlight response times or satisfaction levels, giving businesses a clear view of how well they meet customer needs. Tracking these interactions and performance metrics helps you make informed decisions, optimize processes, and improve customer relationships. What is CRM Analytics?

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud.

CRM 94

CRM Transform Customer Acquisition Advertising 94

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. My biggest concern with traditional reporting methods is the lack of measurable outcomes in many marketing campaigns. Siloed data.

Analytics 122

Analytics Transform CRM Marketing 122

Hubspot Marketing

SEPTEMBER 6, 2024

Another benefit I’ve found is that they can also help collect and sort important data, like contact information and interests, so you and your team can easily create customized mailing lists. Create a Solid Marketing Strategy Your marketing strategy is only as good as its ROI. Features Customer segmentation.

eCommerce 100

eCommerce Price Transform CRM 100

Martech

FEBRUARY 14, 2025

Dig deeper: What do C-level execs think of their GTM strategies? Real revenue impact starts with customer acquisition costs. You’ve got campaign managers who can’t access customer data, analysts who don’t understand marketing strategy and strategists who can’t measure their impact.

Finance 109

Finance Transform Customer Journey Customer Acquisition 109

Hubspot Marketing

DECEMBER 23, 2024

I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement. From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations.

Transform 115

Transform User-Generated Marketing Marketers 115

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. All SaaS companies understand this.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Adobe Experience Cloud Blog

JULY 10, 2015

We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. It is also a great way to reward referrals and customer advocacy. Response Rates and the Art of Motivation.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. This optimizes engagement across the entire customer lifecycle — from initial awareness to post-purchase support. And it is not just traditional ad spending.

Branding 70

Branding Transform Customer Acquisition Customer loyalty 70

Social Media Examiner

MARCH 23, 2023

In this article, you’ll discover a marketing strategy for acquiring new customers. How Customer Acquisition Can Transform Your Business Let’s think about where the money is on social media. Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you?

Transform 123

Transform Customer Acquisition Marketing Strategy Customer 123

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. This collaboration transformed our strategy. Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Table of Contents What is B2B SaaS marketing?

Customer Acquisition 61

Customer Acquisition User-Generated Customer loyalty Marketing 61

Bannerflow

MAY 22, 2022

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. It also gives insight into how organisations in the sector are changing their digital marketing strategies going into the next twelve months. . Content Direction and Volume.

Transform 52

Transform User-Generated Customer Acquisition Digital Marketing 52

Martech

APRIL 22, 2022

Frequently asked questions about AI marketing. How artificial intelligence is changing the marketing landscape. Learn more about AI marketing. Why AI marketing matters. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. AI chatbots.

Transform 145

Transform Marketing Marketers Analytics 145

Adobe Experience Cloud Blog

MAY 24, 2011

by Phil Fernandez On this blog I have consistently made the point that in today’s radically altered buyer/seller environment, companies need to make equally radical changes in their sales and marketing strategies to continue to grow and prosper. First, businesses today need to transform how they create, manage, and accelerate revenue.

Management 113

Management Transform Customer Acquisition Place 113

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Widen: Online courses bring higher customer retention rate. And the new customer acquisition rate increased by 22.5%

Education 111

Education Marketing Strategy Branding Energy 111

Sprout Social

APRIL 29, 2021

At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales. Marketing is a linchpin for revenue and our overall business strategy. With the power of social media, marketing teams are now also the eyes, ears and heart of an organization. Marketing strategies should start with social.

Transform 144

Transform Customer Acquisition Social Media Marketing Marketing 144

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Transform 110

Transform Customer Customer Acquisition Finance 110

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. By delivering top-line growth through marketing strategy and channels, CMOs can unify different departments to drive the company’s growth agenda.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Customers.ai

NOVEMBER 18, 2024

By integrating seamlessly with Shopify, it enables businesses to set up and manage customer referral programs, incentivizing existing customers to refer new ones. This approach leverages satisfied customers to drive new sales, enhancing customer acquisition efforts. Start transforming your Shopify store today!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertisers 116

Advertisers Advertising Transform Customer Acquisition 116

Rock Content

JANUARY 27, 2021

So, marketing analytics focuses on these data, creating a data-driven structure and culture, allowing the company to track, collect, and analyze data strategically , to achieve its marketing objectives. With tracking, you have access to information about the performance of your marketing strategies. Collect data.

Analytics 105

Analytics Marketing Strategy Marketing Marketers 105

Martech

JANUARY 31, 2024

By tapping into agency expertise across many brands, you can develop your skills and get guidance as you integrate predictive modeling into your overall marketing strategy. Here are other self-driven ways for you and your marketing teams to learn more about predictive modeling. Maximizing customer acquisition efficiency and LTV.

Marketing Mix 132

Marketing Mix Transform Analytics Customer Acquisition 132

Hubspot Marketing

APRIL 12, 2019

SendInBlue started as a digital agency but ended up building quite a powerful email marketing tool, which, with time, transformed into a well-liked marketing automation software. Drip is one of the few marketing automation tools in this list that is primarily focused on e-commerce marketing automation. SendinBlue.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. Start with open rates to gauge how many recipients are engaging with your emails.

Customer 52

Customer CRM User-Generated Transform 52

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Tiecas

MARCH 15, 2024

Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. What if you could stop wasting time and money on random tactics and transform your marketing into a true growth driver?

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Get MarTech! In your inbox.

Transform 124

Transform CMO Marketing Marketers 124

Search Engine Land

JULY 17, 2023

Understanding the role of SEO in revenue generation is crucial for effective marketing and resource allocation. It helps you make informed decisions and optimize your marketing strategies for better business outcomes. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

SEO 92

SEO Customer Acquisition Transform Affiliate Marketing 92

Martech

APRIL 19, 2023

Technology accounts for ~25% of the marketing budget and significantly contributes to customer acquisition costs (CAC). There is a direct relationship between spending and CAC and, ultimately customer lifetime value (CLTV). Inaccurate or incomplete information will make strategy formulation difficult.

CMO 120

CMO Customer Acquisition Transform User-Generated 120

Martech

DECEMBER 20, 2023

First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. This not only delivers tangible, high-value ROI, but it directly addresses the strategic issues that C-suite executives are most concerned with in their digital transformation journeys.

Analytics 104

Analytics Transform Marketing Marketers 104

Adobe Experience Cloud Blog

JANUARY 7, 2015

The ability to tune into strategies that put the user before the product. A study from Forbes found that 49% of companies are unhappy with their current marketing technology’s ability to support their customer acquisition goals (I could only guess that the other 51% lied in the survey). This struggle is real.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Litmus

OCTOBER 31, 2024

When we surveyed nearly 1,000 marketers about how they use email in lifecycle marketing, expanding email personalization was the second-highest priority this year, followed closely by improving data management. Once you’ve collected data, there’s a process to transform them into customer insights for your email strategy.

CRM 86

CRM Management Email Marketing Transform 86

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketing 68