Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

The Marketing Operations Leader

OCTOBER 15, 2024

In this edition: How Ops Professionals Can Become More Strategic at Work Old Versus New Marketing Ops Playbook POLL - Which platform has the brightest marketing automation future? Helpful Advice of the Week How AI will impact marketing ops and Martech work by Scott Brinker. Advice to supercharge your career by Ben Meer.

Thought Leadership 130

Thought Leadership Customer Acquisition Finance Education 130

Search Engine Land

AUGUST 22, 2024

Get the newsletter search marketers rely on. Ideal strategic approach for exploring new market opportunities. because conversion data is already spread across multiple campaigns, reducing growth opportunities within existing markets. That’s because it’s more of a marketing KPI than a business KPI.

Non-Profit 85

Non-Profit Price User-Generated Customer Acquisition 85

Backlinko

FEBRUARY 7, 2025

Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. Marketing agency Thrive proves this perfectly. Prospects were choosing AI marketing solutions over traditional agencies.

Price 85

Price Customer loyalty Food Market Research 85

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. You need new resources in staff, budgets and training.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketing 107

Businesses Grow

NOVEMBER 9, 2022

I’ve been working on a new book that examines community through the lens of marketing strategy. One of the things I’ve learned about is the underlying power of status and marketing. Of course status is the heart of marketing when it comes to luxury goods and rewards programs. Status and marketing.

Health 137

Health Fashion Marketing Marketers 137

Hubspot Marketing

NOVEMBER 1, 2022

b) receive executive buy-in — which is typically a prerequisite for getting the budget and resources you need to successfully launch any new paid marketing program. There are so many different KPIs any marketer might use to measure success, including sales, web traffic, follower growth, conversion rate, or brand awareness.

Key Performance Indicator 129

Key Performance Indicator Customer Acquisition Marketing Marketers 129

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. When your enterprise adopts marketing automation , it unleashes the power of marketing.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches.

Transform 112

Transform Customer Customer Acquisition Finance 112

Martech

JUNE 7, 2022

We need a Berkus Method equivalent for marketing technology, a method that provides the ability to quickly assess the value of the products we use and the stack overall. Contributes to driving revenue and customer lifetime value. Contributes to lowering customer acquisition costs. Contributes to customer engagement.

Customer Acquisition 121

Customer Acquisition Information Technology Product New Markets 121

CXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. Here, we will analyze the marketing technology portion of the report. of marketing activities use marketing technology (up from 58.4% next year and 30.9% within five years.

CMO 109

CMO Customer Acquisition Customer Journey Management 109

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Forrester ).

Gen Z 118

Gen Z Millennials Customer Acquisition Advertising 118

Adobe Experience Cloud Blog

MARCH 4, 2016

Now, after about 10 months since its launch, Facebook announced it will open Instant Articles to all publishers on April 12 at their F8 conference—raising the question for content marketers everywhere, “Is this for me?”. How to adapt their content to fit the cadence and quality needed to succeed in this new environment.

Content Marketing 91

Content Marketing Thought Leadership User-Generated Customer Acquisition 91

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. In this guide, we’ll clear up the confusion.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. In your inbox.

Customer 111

Customer Non-Profit Transform Thought Leadership 111

Adobe Experience Cloud Blog

MARCH 25, 2010

In contrast, today’s best companies are using a new revenue engine that uses repeatable marketing and sales 2.0 pricing, product details, customer references) was not readily available with just a few clicks, so prospects were willing to speak with a sales rep to get it. Companies need a new revenue engine.

Management 101

Management Customer Acquisition Direct Mail Whitepaper 101

Adobe Experience Cloud Blog

JUNE 2, 2014

At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. We thought this addressed the primary pain point that brought most of the customers to our site…and to some degree, we were right. A Taste of Being A 10X Marketer.

Thought Leadership 130

Thought Leadership Customer Acquisition Analytics Customer 130

Rock Content

AUGUST 6, 2023

The way a brand approaches its marketing can say a lot about what it values and seeks to achieve. Setting strategic marketing goals, then, is a must. With them, your marketing team can better develop precise strategies and tactics that will have a higher chance of reaching success.

Key Performance Indicator 94

Key Performance Indicator Marketing Marketers Whitepaper 94

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. To put it simply, a GTM strategy serves as your roadmap for introducing a new service or product to the marketplace.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Lynton Web

OCTOBER 9, 2023

Ah, the marketing agency relationship. Evaluating Your Current Marketing Agency Before you even think about breaking up with your marketing agency, it's crucial to take a step back and assess the current situation. Look at KPIs like lead generation, conversion rates, and customer acquisition costs. Let's dive in.

Customer Acquisition 64

Customer Acquisition Key Performance Indicator Communications Marketing 64

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Transform 132

Transform CMO Customer Acquisition Finance 132

Sachs Marketing Group

JANUARY 5, 2024

Pay-per-click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. PPC ads appear above organic search results, granting immediate visibility and a higher chance of attracting potential customers. What is PPC Advertising? Related: What is PPC Campaign Management?

Advertising 91

Advertising Advertisers Customer Acquisition User-Generated 91

DIY Marketers

DECEMBER 21, 2021

Save this List of Marketing Objectives to your favorites — you’ll want to keep coming back here! Having making money as a marketing objective! The biggest complaint I hear is that small businesses are frustrated by their marketing efforts (and their marketing team) for not meeting marketing goals.

Key Performance Indicator 70

Key Performance Indicator Marketing Marketers Customer Acquisition 70

Hootsuite

OCTOBER 20, 2022

Retail businesses need to keep a finger on the pulse of their industry and market. Understanding current and future market forces means that you can address them. Stay on top of retail trends and incorporate them into your business and marketing strateg ies for 2023 and beyond. Anticipate customer needs. In 2022, 58.4%

Retail 130

Retail Shipping eCommerce Law 130

Lusha

NOVEMBER 18, 2024

It’s about: Breaking down barriers between teams Encouraging teamwork Using data-driven insights to grow revenue in a steady and predictable way Understanding Revenue Operations (RevOps) RevOps is a plan that unites the main parts of a business that bring in money: sales, marketing, and customer success.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Duct Tape Marketing

NOVEMBER 9, 2022

The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. Take The Marketing Assessment: Like this show? The answer: Smart execution.

Real Estate 93

Real Estate Price Marketing Marketers 93

Hootsuite

DECEMBER 2, 2019

With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Here are some strategic social media tips from our guide to creating a social media marketing plan : Set social media goals and objectives. 11 essential social media tips for business.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

JUNE 2, 2020

Marketing Margie. Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

CXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Hubspot Marketing

DECEMBER 14, 2023

When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy. International PPC is an effective way to reach customers around the world, whether you’re expanding into new markets or your primary customer is in a different country.

eCommerce 105

eCommerce Advertising Advertisers Promotion 105

Orbit Media Studios

JANUARY 26, 2022

Growth marketing is a crucial piece of the success puzzle for any business. You have to get the most out of your growth marketing strategy to get there. This article walks you through several ways to optimize your growth marketing strategy. Know Growth Marketing Isn’t Growth Hacking.

Marketing Strategy 65

Marketing Strategy Key Performance Indicator Marketing Marketers 65

Duct Tape Marketing

OCTOBER 30, 2018

Why Partnerships Are Your Secret Weapon to Building Referrals written by John Jantsch read more at Duct Tape Marketing. A network of publishers, bloggers, and those in need of content for their own sites can help you to spread your business’s name, mission, and unique point of view to a whole new audience of people.

Customer Acquisition 156

Customer Acquisition Copywriting Advertising Advertisers 156

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of technological change is quickening, and customer expectations are constantly evolving. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Use Insider

FEBRUARY 9, 2024

What is enterprise marketing? Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Use Insider

APRIL 17, 2023

We know that global consumer confidence is down while the costs of customer acquisition for brands are up 222%. Marketing budgets are reflecting the uncertainty, with some reports saying 60% of eCommerce brands plan to increase ad spend, while others are cutting back. What’s increasingly clear is that C-suites want to see ROI.

Customer Acquisition 52

Customer Acquisition eCommerce CRM Fashion 52