Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketing 129

Martech

MARCH 29, 2023

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. We asked Brian Glover to share some highlights.

Analytics 111

Analytics Product Automobile Customer Journey 111

Content Marketing Institute

DECEMBER 5, 2017

It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. And the new customer acquisition rate increased by 22.5%

Education 111

Education Marketing Strategy Branding Energy 111

Litmus

SEPTEMBER 24, 2024

Email marketers are looking for more ways to focus on sustainability with eco-friendly email structure, making their emails accessible for everyone, and leaning into user-generated content for that authentic, community-driven vibe.” After all, isn’t Thanksgiving about being grateful for what we already have?

Shoppers 90

Shoppers Millennials Retail Email Marketing 90