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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

Search is more fractured than ever, so people turn to places beyond Google to find what they need. Since the beginning of the year, we’ve tripled our YouTube following and YouTube has been a significant driver of new customer acquisition for us. You can insert search-friendly keywords in several places.

SEO 106
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16 marketing automation platforms your organization should consider

Martech

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Product overview.