The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Search Engine Land

OCTOBER 14, 2022

They are: Brand vs. non-brand clicks. SEO CAC (customer acquisition cost). SEO keyword performance (we’re bringing it back!). Brand vs. non-brand clicks. All that said, I use Google Search Console to get insight into brand vs. non-brand searches. Calculate the percentage of non-brand vs. brand keyword data.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Marketing Insider Group

NOVEMBER 18, 2020

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create a big data framework that’s aligned with your organizational and marketing goals.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Customers.ai

FEBRUARY 7, 2024

Depesh Mandalia Founder & CEO at SM Commerce Twitter / LinkedIn Expertise: Facebook Ads, Entrepreneurship Depesh Mandalia stands out as a Facebook marketing wizard, driving over $100M in revenue with his keen ad strategies across diverse sectors.

Transform 86

Transform eCommerce Non-Profit Advertising 86

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Use Insider

OCTOBER 11, 2024

While many businesses continue to rely on these legacy systems due to concerns about cost, time, and risks such as data loss or downtime, sticking with outdated technology can seriously impact your marketing team’s performance. Instead of rigid calendar-based campaigns, our experiences are now as unique as our customers.

CRM 52

CRM Marketers Marketing Customer Journey 52

Marketing Insider Group

AUGUST 30, 2019

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create a big data framework that’s aligned with your organizational and marketing goals.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11