Search Engine Land

AUGUST 7, 2024

.” Dig deeper: Meta Ads for ecommerce: 7 things to test and iterate Campaign structures for better performance Basic setup : Include first-party data and customer lists; be cautious with new customer acquisition settings. Meaning your customer list from Klaviyo, from your email list, upload those and your targeting.

eCommerce 87

eCommerce Non-Profit Customer Acquisition Advertising 87

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. A team’s collaboration platform was struggling with high cost per customer acquisition. Your product is different.

Customer Acquisition 312

Customer Acquisition User-Generated Non-Profit Transform 312

Duct Tape Marketing

SEPTEMBER 12, 2018

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value written by Guest Post read more at Duct Tape Marketing. Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? CAC is how much you spend to acquire a customer.

Customer Acquisition 74

Customer Acquisition Customer Non-Profit Marketing Strategy 74

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business.

Product 106

Product User-Generated Non-Profit Transform 106

Martech

MAY 29, 2024

“What’s happening now is that shoppers are doubling down on essentials and lower-priced goods and they’re waiting to make [non-essential] purchases until later in the year.” “It’s a balance for retailers right now, margins and profitability against deeper discounts.”

Shoppers 116

Shoppers Non-Profit Retail Shipping 116

Search Engine Land

OCTOBER 14, 2022

They are: Brand vs. non-brand clicks. SEO CAC (customer acquisition cost). Brand vs. non-brand clicks. There’s obviously value in brand traffic, particularly when you start getting traffic on {brand + product} or {brand + service} queries. Calculate the percentage of non-brand vs. brand keyword data.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Search Engine Land

SEPTEMBER 22, 2023

For example, if you sell other brands and bid on those terms, those can be more expensive keywords and could eat your budget if grouped with other non-brand terms. Find a way to segment that works for you – be it profit margin, product type, price, etc. We are seeing lower-cost products move and sales doing better than ever.

eCommerce 101

eCommerce Non-Profit Customer Acquisition Shoppers 101

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%.

Non-Profit 145

Non-Profit Marketing Marketers CRM 145

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Anywhere your buyer personas go to read in-depth peer reviews and ratings of your brand, products and services.

Inbound Marketing 137

Inbound Marketing Whitepaper Real Estate Non-Profit 137

Adobe Experience Cloud Blog

APRIL 12, 2011

We built a product that customers could quickly adopt and achieve real ROI within a few days of starting use. They are bringing a sense of urgency to this question because nothing is more important today than driving profitable revenue growth. We booked our first real revenue just 3 months after starting the company.

Non-Profit 103

Non-Profit Customer Acquisition New Technology Price 103

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Map your customer journey to content.

CRM 139

CRM Content Marketing Non-Profit Marketing 139

Search Engine Land

APRIL 11, 2023

Google remained non-committal for over a year, except to suggest account-level negative keywords (not the same thing at all). A DTC brand with a line of proprietary or private-label products will approach this decision differently than a retailer selling shoes or electronics from a dozen globally recognized brands.

Non-Profit 86

Non-Profit Branding eCommerce User-Generated 86

AWeber

JUNE 17, 2024

One of the best ways for small businesses to scale and grow is through selling digital products. Or how to sell digital products? Chances are you have a skill, product, or service that your audience would love — you just need some inspiration. What are digital products? Not sure what to sell?

Product 52

Product eBook Non-Profit Shipping 52

Search Engine Land

MAY 28, 2024

Thus, your potential ROI and profit margins decreases over the long term, too. So that you can hopefully just break-even on each customer within ~6 months. In order to make a profit and get “paid back” 6-12 months later (assuming the customer sticks that long, too). Your product page is ranking for “a lot of keywords.”

SEO 91

SEO Non-Profit Customer Acquisition Law 91

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Vertical Response

JUNE 16, 2024

Whether it’s a product launch or an ambassador program, these events serve as catalysts for engagement, conversation, and ultimately, a stronger connection with the brand. Metrics such as: customer acquisition support query deflection retention revenue are critical for understanding the community’s contribution to the company’s bottom line.

Management 105

Management Customer Acquisition Non-Profit Communications 105

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

The most instinctive way to measure digital advertising ROI is to track metrics that tie directly to revenue and profit (think conversions, opportunities, etc.). Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website.

Advertising 91

Advertising Advertisers Thought Leadership Non-Profit 91

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. Spend 10% of Revenue on Marketing. What about the buyer?

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

DIY Marketers

JANUARY 5, 2023

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. Which ads are giving me the best customers for the money? None of that matters if your ideal customers aren’t rising to the top.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. If your customer service isn’t tops, this will affect how users view your product. Updated on October 26, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. If your customer service isn’t tops, this will affect how users view your product. Updated on October 24, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Hubspot Marketing

SEPTEMBER 9, 2024

If you have a new product or service, you can reactivate all the people that unsubscribed from your newsletter by using a custom list of churned subscribers. Examples Use email lists to create custom audiences of churned subscribers via: TikTok Instagram Facebook Business Manager Snapchat Pinterest LinkedIn 2.

Direct Mail 98

Direct Mail Non-Profit Marketing Marketers 98

Marketing Insider Group

FEBRUARY 3, 2022

My college professors taught me all about “the 4 Ps” of marketing—product (what you sell), price (how much is it), place (where do you sell it), and promotion (discounts and other offers). Product: what are you selling. Conversion : leads, sales, revenue per customer. Marketing Strategy and the 4 Ps.

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

OnPassive Marketing

MAY 18, 2022

Inbound marketing is a process of attracting, engaging, and converting leads and customers through digital channels by providing valuable content. By using data-driven insights, businesses can learn more about what drives engagement and success with their customers. Why Inbound Marketing Is Essential For Sustainable Business Growth.

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Businesses Grow

APRIL 8, 2024

Today, Yeti is a $4 billion brand with a wide range of products. Their most important metric is human “engagement” with customers, demonstrating that new ideas, products, and content are relevant — a leading indicator to sales. It’s about non-conformity and breaking patterns.

Non-Profit 86

Non-Profit Law Transform Marketing 86

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

Customer 99

Customer Customer Journey Marketing Marketers 99

Customers.ai

FEBRUARY 7, 2024

His deep dive into profitable ad spends has positioned his agency, SMC, as a go-to for businesses aiming to scale beyond $10M. Sahay’s efforts to forge deeper connections between brands and consumers have not only included global giants but also local businesses and non-profits.

Transform 88

Transform eCommerce Non-Profit Advertising 88

CXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Unbounce

MAY 15, 2024

There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point. The diamonds are in the details.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Digital Marketer

MARCH 2, 2023

Using bundling and complementary product recommendations (‘you may also like…’) will be key in maintaining/growing AOV without simply increasing prices. Download PDF Version of the Report “Non-discretionary” Ecommerce: Includes: food/drink, healthcare, B2B Web Analytics The conversion rate from visits to the site increased from 2.6%

eCommerce 61

eCommerce Non-Profit Shoppers Affiliate Marketing 61

Use Insider

OCTOBER 3, 2024

eCommerce personalization means delivering tailored content, messaging, and product recommendations to customers, based on their needs, interests, and preferences. The process requires: Reliable customer data. mobile CVR increase via personalized product recommendations. eCommerce personalization software.

eCommerce 52

eCommerce Non-Profit Fashion Customer Journey 52

Hubspot Marketing

AUGUST 8, 2019

Here a non-exhaustive list of some of the top PPC platforms. Offer promotion is great if you’re running a limited time offer, product or service discount, or contest. Sales can be measured by how much of your product or service is sold based on your paid ads. Google Ads (formerly known as AdWords). Perform Keyword Research.

Advertising 111

Advertising Advertisers Inbound Marketing User-Generated 111

Rock Content

APRIL 21, 2020

The way consumers interact with brands and purchase products and services has changed irreversibly, especially with the social isolation measures imposed by COVID-19. Search sites like Google, which direct audiences to your page, become the main gateway for new customers. In the past, we were TV commercials’ passive watchers.

Content Marketing 52

Content Marketing Whitepaper eBook Non-Profit 52

Use Insider

OCTOBER 11, 2024

” We’ve achieved the top score of 98/100 for our visionary product roadmap, with G2 users expressing confidence that our product development is on the right track. Insider’s product suite is robust. Therefore, your marketing platform should be designed to boost efficiency and productivity, not hinder it.

CRM 52

CRM Marketing Marketers Customer Journey 52

SocialPilot

NOVEMBER 8, 2024

Birdeye Best Yext Alternative Tool for: Local Businesses, Large Enterprises, Mid Size Businesses, Non-Profit and Multi-location Brands Star Rating: 4.8/5 Also, with White Label capabilities of Vendasta, you can build a martech platform under your brand and resell digital products from Vendasta’s marketplace. 5 star (GetApp).

Management 53

Management Non-Profit User-Generated Price 53

Lusha

NOVEMBER 11, 2024

However, selling SaaS products is different from selling regular products. It comes with its own set of challenges: Longer sales cycles Higher customer turnover Need to show value constantly If you’re having trouble finding leads, closing deals, or proving how well your sales efforts work, you’re not alone.

CRM 52

CRM Whitepaper User-Generated Non-Profit 52