Customer Acquisition Non-Profit Transform 
Jeff Bullas
DECEMBER 13, 2022
Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. A team’s collaboration platform was struggling with high cost per customer acquisition. Generating leads is the lifeblood of any company.
The CMO Survey
JUNE 18, 2020
Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.
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Martech
APRIL 20, 2023
CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that?
Vertical Response
JUNE 16, 2024
Their day-to-day responsibilities involve: Monitoring feedback Managing social media accounts Ensuring that the brand’s voice remains consistent across all platforms Engaging in conversations with followers, fostering relationships that can transform a casual browser into a dedicated brand evangelist. What tools do community managers use?
Martech
FEBRUARY 13, 2023
From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business. Profitability, efficiency and precision are today’s expectations for both vendors and the organizations they sell to. So, why PLG now?
Customers.ai
FEBRUARY 7, 2024
His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. His deep dive into profitable ad spends has positioned his agency, SMC, as a go-to for businesses aiming to scale beyond $10M.
Marketing Insider Group
NOVEMBER 18, 2020
The management team expects marketing to lower customer acquisition costs. Segregate transactional and non-transactional data to determine which ones go under social analytics, performance management, decision science, and data exploration. Spend 10% of Revenue on Marketing. It’s all about the buyer, so go figure!
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