Customer Acquisition Performance Marketing Promotion 
Martech
APRIL 3, 2025
Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result? Instead, treat it as a driver of strategy.
The CMO Survey
JUNE 16, 2020
Consistent with this, marketing employees were leveraged more for “getting active online to promote the company and its offerings” (69%) and “reaching out to current customers with information” (65%) compared to growth objectives such as “generating new products and service ideas” (44%) or “building partnerships” (41%).
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Search Engine Land
MAY 15, 2023
After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. is branded, and only 5.6%
Martech
JUNE 12, 2024
Take our brief 2024 MarTech Replacement Survey Customer marketing: 7 assets to grow lifetime value Here are seven value-added tools and content strategies that can be used to grow new revenue from existing customers. The clearer the customer’s success is, the more value they will assign to the product. Services 1.
Martech
APRIL 25, 2022
. “Now that TV can be treated as a performance marketing channel, it’s a no-brainer.” ” Account-based marketing: A snapshot. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. What it is.
Martech
MAY 27, 2022
Specifically, advertising leads to audience development, and these are the benefits it offers: Customer acquisition : A burgeoning customer base is vital for your long-term revenue growth. To access new customer segments and markets, it is vital to make your brand visible and relatable.
Econsultancy
JANUARY 28, 2022
Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked. So why is customer nurturing important? Acquiring new customers is getting tougher and tougher.
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