Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. Pinpoint your most valuable and easily captured customers.

Performance Marketing 113

Performance Marketing Branding Customer Acquisition Customer loyalty 113

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” In short, their customer base is people who were likely to notice and react positively to Sentry removing cookies from its site.

Customer Acquisition 121

Customer Acquisition Marketing Marketers Global Marketing 121

Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. is branded, and only 5.6% is non-branded.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Search Engine Land

OCTOBER 14, 2022

SEO CAC (customer acquisition cost). SEO keyword performance (we’re bringing it back!). On a macro level, one of the things I look at over time is whether there’s any correlation between increased SEO traffic and lower customer acquisition cost (CAC) on other channels. SEO customer acquisition cost.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96