The CMO Survey

JUNE 16, 2020

Marketers pivot digital : Given customer shifts, marketers are, in turn, adjusting their offerings and pivoting their businesses. indicate they have “shifted resources to building customer-facing digital interfaces” and 56.2% are “transforming their go-to-market business models to focus on digital opportunities.”

CMO 130

CMO Transform Customer Acquisition B2C 130

Marketing Insider Group

NOVEMBER 18, 2020

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create Content that Addresses Your Customer Journey.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. Mandalia’s innovative BPM System marries brand-driven and performance marketing, offering a unique approach to growth acceleration for marketers and entrepreneurs.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Lusha

NOVEMBER 18, 2024

It involves: Identifying potential customers Qualifying them Guiding them through the sales funnel Traditionally, prospecting took a lot of time and resources. Lusha’s platform can transform your prospecting efforts. Next, establish key performance indicators (KPIs) to track your progress.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Bannerflow

APRIL 6, 2023

For example, is it more beneficial to focus on building brand awareness and increasing the number of potential customers using your products and services or is it more important to focus on retention and customer success to reduce churn. The post Top Challenges and Focus Areas for Marketers in 2023 appeared first on Bannerflow.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Duct Tape Marketing

AUGUST 22, 2024

By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. Alright, acquisition and retention. It's time to transform your approach.

CMO 80

CMO Customer Journey Transform User-Generated 80

Use Insider

OCTOBER 11, 2024

While many businesses continue to rely on these legacy systems due to concerns about cost, time, and risks such as data loss or downtime, sticking with outdated technology can seriously impact your marketing team’s performance. This will help you make sure that each piece of information lands in the correct place.

CRM 52

CRM Marketing Marketers Customer Journey 52

Marketing Insider Group

AUGUST 30, 2019

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create Content that Addresses Your Customer Journey.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Marketing Insider Group

AUGUST 30, 2019

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create Content that Addresses Your Customer Journey.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Unbounce

AUGUST 16, 2023

So, What’s on my AI mind today is how is AI adoption being fostered by our tech overlords and how does this change our approach to customer acquisition and activation? [00:04:25] So Alex, you oversee an entire performance marketing team. [00:04:46] So this is a pretty aggressive customer acquisition play to me.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But, theres no easy way any marketing team could hyper-personalize at a meaningful scale.

Branding 94

Branding User-Generated Price eCommerce 94

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52