Remove Customer Acquisition Remove Performance Marketing Remove Transform
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Marketers must adapt to a changing world

Martech

The end of traditional marketing The marketer I once was, steeped in the confidence of proven strategies and systematic planning, is grappling with a new reality. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers.

Transform 129
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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

Its the marketing equivalent of I dont know where were going, but were making great time! But what if we let our customers guide us instead of the other way around? Customer acquisition costs and customer churn rates were high. But what if we let our customers guide us instead of the other way around?

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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

Similarly, customer service reports can highlight response times or satisfaction levels, giving businesses a clear view of how well they meet customer needs. Tracking these interactions and performance metrics helps you make informed decisions, optimize processes, and improve customer relationships. What is CRM Analytics?

CRM 115
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Covid Drives Digital as Marketers Pivot into Stronger and Leaner Roles

The CMO Survey

indicating they have shifted resources to building customer-facing digital interfaces and 56.2% transforming their go-to-market business models. of marketers report that marketing has become more important since Covid-19 hit. of marketers reporting losing over 50% of their revenue.

CMO 130
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Why we care about advertising: A marketer’s guide

Martech

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

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Pandemic Exacts Toll: Digital Strategies Pay Off and Marketers Expect them to Pay Forward

The CMO Survey

Marketers pivot digital : Given customer shifts, marketers are, in turn, adjusting their offerings and pivoting their businesses. indicate they have “shifted resources to building customer-facing digital interfaces” and 56.2% are “transforming their go-to-market business models to focus on digital opportunities.”

CMO 130
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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create Content that Addresses Your Customer Journey.