Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.

Customer Acquisition 119

Customer Acquisition Customer CRM Pharmaceutical 119

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Understand their daily workflows and contrast them with those of your other customers to avoid assumptions.

Pharmaceutical 136

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 136

Martech

MARCH 1, 2024

Satisfying customer expectations is the foundational requirement for sustained business operations. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. Top-shelf customer service The same logic applies to problem resolution. McDonald’s phrase “Fries with that?”

Gen Z 136

Gen Z Pharmaceutical Customer Acquisition Marketing 136

Neil Patel

SEPTEMBER 8, 2021

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. On the business side, you can sell more products more efficiently. Streamlined Processes.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Search Engine Land

JUNE 27, 2024

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Google Ads remains one of the most powerful platforms for reaching potential customers. Prohibited content : Products or services that cannot be advertised at all. Alcohol and tobacco products.

Pharmaceutical 93

Pharmaceutical Law Advertising Advertisers 93

Businesses Grow

FEBRUARY 13, 2023

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities. Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets.

Pharmaceutical 135

Pharmaceutical Shipping Branding Education 135

Martech

DECEMBER 14, 2023

As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. Identify your ideal customers precisely Developing a solid ideal customer profile (ICP) is your starting point for B2B marketing success. Verify your leads have the money for your product or service.

Pharmaceutical 96

Pharmaceutical CRM Customer Acquisition Communications 96