Customer Acquisition, Pharmaceutical and Product Marketing

8 tips to adopt vertical marketing and drive SaaS growth

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Dig deeper: Did martech break B2B marketing? Ideally, your competition is weak in this category.

Pharmaceutical

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing

The B2B case for retention marketing: 7 key tactics

Martech

MARCH 1, 2024

Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place.

Gen Z

Gen Z Pharmaceutical Customer Acquisition Marketers

Marketing Pro Pulse

8 tips to adopt vertical marketing and drive SaaS growth

The B2B case for retention marketing: 7 key tactics

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