Martech

JULY 31, 2024

This creates a nice, positive cycle: the larger your list of engaged users gets, the more often you can send them messages — and the more latitude you have to drive new customer acquisition. Once your tighter standards are in place, I recommend setting a revised acquisition target.

Customer Acquisition 124

Customer Acquisition CRM Email Marketing Place 124

The CMO Survey

APRIL 1, 2025

Marketing leaders place greater emphasis on defending market position and investing in talent/capabilities, while other executives prioritize attracting investors and business partners. Customer retention and brand value metrics hit two-year lows. Customer acquisition showed slight improvement as the only bright spot.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

The Marketing Operations Leader

APRIL 15, 2025

But measuring the right things is a great place to start. 7️⃣ LTV:CAC by Initiative This compares lifetime value to customer acquisition cost across different marketing plays (e.g., Fill out this form to learn more about The Marketing Operations Leader sponsorships. 1:1 ABM, field marketing, content syndication).

Customer Acquisition 130

Customer Acquisition Management Analytics Place 130

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

The Marketing Operations Leader

MARCH 25, 2025

Includes forecasting, customer acquisition cost (CAC), lifetime value (LTV), cost per acquisition (CPA), ROI attribution models, and performance tracking across investments. Includes setting KPIs, forecasting targets, aligning with GTM, sales, and product, and prioritizing through an OKR framework.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Martech

SEPTEMBER 20, 2024

Source: GTM Partners 3V’s of ABM Building partnerships to extend reach With the ABM strategy in place and the platform aligned to meet customer needs, Jason knows that scaling requires more than internal resources. He partners with resellers, technology integrators and industry consultants to extend the platform’s reach.

Product Marketing 114

Product Marketing Product Finance Marketing 114

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Get Started Today! Ready to see the Customers.ai

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Hubspot Marketing

NOVEMBER 14, 2024

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. With all these pieces in place, you can start running your campaign. Your goal should be to reach the right people, in the right place, at the right time, with the right message.

Direct Mail 124

Direct Mail Marketing Marketers Email Marketing 124

Martech

JANUARY 29, 2025

Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback. Focus on volume customers when: Your model thrives on scale, such as fast-moving consumer goods or ecommerce. Engage minimally , primarily interacting with the brand at transactional touchpoints.

Customer 111

Customer Price Customer Acquisition Customer loyalty 111

Martech

JANUARY 8, 2025

Pro tip : Use customer feedback to regularly update your content. Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition 4. Use all-in-one platforms, like HubSpot for example, to keep everything CRM, proposals, e-signatures and onboarding in one place. But then silence.

CRM 126

CRM Customer Acquisition Analytics Communications 126

Hubspot Marketing

OCTOBER 28, 2024

Yi told me he found out that certain CTAs and buttons were placed too low on the layout. Automate A/B tests in your customer acquisition funnel. Customer journeys can be complicated. So, why not use AI to analyze data from each channel to identify places where users drop or are less engaged?

Customer Acquisition 93

Customer Acquisition Price Customer Journey User-Generated 93

Buffer Marketing

NOVEMBER 7, 2024

Which brings us to why competitor analysis is worth doing in the first place. Customer acquisition 4.7. Customer service 4.9. The best place to dig through employee reviews is Glassdoor. Who can benefit from an analysis framework? Key topics 3.4. Geography 3.5. Social media platforms Marketing 4.1. Advertising 4.4.

Customer Acquisition 121

Customer Acquisition Price Non-Profit SEO 121

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). You’re tired of exporting data from half a dozen platforms and consolidating it in one place only to spend hours extracting using insights.

Analytics 123

Analytics Transform CRM Marketing 123

Hootsuite

NOVEMBER 7, 2024

Brand loyalty increases your lifetime customer value. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. Positive word of mouth (WOM) Loyal customers do more than buy your products themselves.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. Surprising? Because people trust people.

Customer 92

Customer eCommerce Shipping Outbound Marketing 92

Buffer Marketing

MARCH 5, 2025

A content calendar is the place where you slot your social media posts. Are you focusing on customer acquisition? Or do you want to retain existing customers? It also includes paid social media marketing, like running ads and influencer marketing. How do you set social media goals ? Watch this video.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. Don’t forget the technical details.

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketing Marketers 99

Hubspot Marketing

OCTOBER 14, 2024

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence. Consider production costs, what your competitors charge, and how much value your customers see in your product.

Price 120

Price Marketing Marketers User-Generated 120

Martech

MAY 29, 2024

Placing forms in front of all content, prioritizing lead gen over content consumption. Not only is it a negative brand experience, but it is also a failing strategy, with customer acquisition costs skyrocketing. Which, while coming from a place of good intent, is ultimately a bad idea.

Branding 138

Branding Customer Acquisition Thought Leadership Fashion 138

Martech

SEPTEMBER 17, 2024

Focusing on these metrics creates a false sense of success rather than focusing a team on business drivers like conversion rates, customer acquisition cost (CAC) or customer lifetime value (CLV). With this in place, implement a test-and-learn approach where small-scale experiments are conducted rapidly to validate hypotheses.

Customer Acquisition 67

Customer Acquisition Marketing Marketers Analytics 67

Martech

OCTOBER 27, 2023

TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. Why we care. HubSpot’s research found that 53% of U.S. Get MarTech! In your inbox.

CRM 126

CRM Customer Acquisition User-Generated Price 126

Martech

NOVEMBER 22, 2021

He added, “There are some disconnects that are preventing us from getting to that state of Nirvana where we’ve got lots of people coming into the hopper, they’re converting and they’re sticking around as longtime customers. There’s a disconnect when it comes to customer experience.”. Content and experience.

Customer Acquisition 145

Customer Acquisition Analytics Place Management 145

Exposure Ninja

APRIL 22, 2025

This immediate clarity allows visitors to quickly determine they’re in the right place, dramatically reducing bounce rates. Both examples place credibility indicators above the fold not buried at the bottom where they have minimal impact. Placing credibility elements prominently? Are you establishing immediate clarity?

Customer Acquisition 52

Customer Acquisition SEO Price Communications 52

Adobe Experience Cloud Blog

MAY 20, 2019

So, if you continue dedicating too much time to customer acquisition, you risk leaving opportunity (and money) on the table. Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Where do your customers come from?

Customer 134

Customer Thought Leadership Customer Acquisition Communications 134

Hubspot Marketing

MARCH 5, 2025

Customer Acquisition I spoke to Zayed Ahmed from ASL BPO about customer acquisition. Ahmed claims that customer acquisition is B2B marketing data thats important to him because it shows me how people find us and why they choose us over others. Stick to whats important for your business.

Analytics 64

Analytics Customer Acquisition CRM Marketing 64

Adobe Experience Cloud Blog

MAY 7, 2021

Keeping teams motivated, productive , and empowered in their work can be difficult from afar but there are strategies you can put in place to support your team and ensure your business continues to run smoothly. The way we are currently working may be in place for some time so we have to embrace it and get on with it as best we can.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

Martech

OCTOBER 19, 2023

To bring every team on the same page, the right key performance indicators (KPIs) should be in place. Customer acquisition cost (САС). Customer lifetime value (LTV). Customer acquisition cost If you want to understand the efficiency of your activities, you should regularly measure the cost of acquiring a new customer.

Product 135

Product Customer Acquisition Key Performance Indicator Customer Journey 135

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Between the two, there’s an almost endless number of places for branded videos to go wrong. Perhaps you’re trying to attract new customers: What’s your current customer acquisition cost, and what cost per acquisition would successful video content achieve? A set designer has to figure out the props.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Backlinko

JANUARY 6, 2025

“I always say start with the customer. Understand what they want, and hit them with the right with the right message in the right place at the right time.” maximum ad spend per customer. It focused on honest education about acne treatment. Without this calculation, you risk burning your ad budget on dud campaigns.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Martech

NOVEMBER 18, 2022

Nearly two thirds (61%) of these decision makers are considering placing ads in retail media networks. Advertisers and agencies will primarily use retailer-owned (75%) and aggregated (82%) marketplaces to place these ads. The top goal for advertisers with their media investment is customer acquisition (61%). YoY in 2023.

Transform 122

Transform Retail Customer Acquisition eCommerce 122

Sprout Social

SEPTEMBER 19, 2023

For example, marketing BI originates from a variety of places including social content performance data, social listening insights , website analytics, email marketing metrics and more. The data can be applied to functions within and outside of marketing, including customer care, product development and corporate strategy.

Customer 142

Customer Customer Acquisition Key Performance Indicator Customer Journey 142

Martech

JUNE 12, 2024

This year it’s in second place with 43%. And among those outcomes is a reduction in customer acquisition costs. “We’ve seen customer acquisition costs drop dramatically for us. We’re below $150 per customer versus Carvana, that’s around $1000 per customer and CarMax is about $500.”

Customer Acquisition 113

Customer Acquisition Retail Communications Place 113

Hubspot Marketing

MAY 8, 2019

Customers who genuinely need and want your product or service are also the customers who retain the longest and are least likely to churn, boosting your customer lifetime value and lowering your customer acquisition costs. Determine how you’ll beat your competition.

Customer Acquisition 145

Customer Acquisition Energy Price Management 145

Businesses Grow

JULY 29, 2024

And, as I wrote recently, I believe is always a place for human creativity. At each place setting, there was a little card to give you a fake smile. I do not think mass job displacement is inevitable, at least in the short-term. There are many financial, legal, ethical, and political hurdles for AI to overcome. But change is coming.

Branding 99

Branding Education Place Customer Acquisition 99

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. A place where buyers congregate daily—sometimes for hours on end. A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. It’s hard to beat a tweet.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Calvyn Lee Blog

JANUARY 24, 2023

G2 customers see massive results in increasing conversions and lowering customer acquisition costs (CAC) when they plug this high-quality intent data into their LinkedIn campaigns. These accounts are different from your regular prospects – they are in-market and active, and therefore more likely to convert.

Customer Acquisition 130

Customer Acquisition CMO Customer Product 130

Litmus

OCTOBER 31, 2024

Customer Data Management (CDM) is a tool that consolidates all of your customer data from various sources in one place. Sometimes, these tools are also called customer data platforms (CDP) or data management platforms (DMP). CRM Let’s take a quick aside to have a vocabulary lesson on one of marketing’s many acronyms.

CRM 87

CRM Management Email Marketing Transform 87