Remove Customer Acquisition Remove Place Remove Product Marketing
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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. Platform-market fit.

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The B2B case for retention marketing: 7 key tactics

Martech

Thus, retention is gaining traction again as a strategic B2B marketing priority. Buyers may place orders on their phones but still buy for their companies. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing.

Gen Z 129
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10 SEO challenges faced by fast-growing SaaS companies

Search Engine Land

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages.

SEO 111
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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot Marketing

Customer-facing roles, then, will onboard customers, source and contact them, and identify and ease pain points they might have in their journey. Lead Acquisition Specialist. Customer Acquisition Specialist. Content Acquisition Manager. Acquisition Editor. Product Marketing Team.

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How High-Performing Companies Use North Star Metrics In Practice

CXL

When the sales and marketing teams are looking at the same metrics and trying to hit the same North Star, lots of other pieces of ABM [account based marketing] fall into place.” – Samantha Mayer , Sales Manager, SMB and Pardot Growth Marketing. They focus on two metrics: Customer lifetime value (LTV).

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9 Types of Organizational Structure Every Company Should Consider

Hubspot Marketing

A business needs to have an organizational structure in place to be successful. Process-based organizational structures are designed around the end-to-end flow of different processes, such as "Research & Development," "Customer Acquisition," and "Order Fulfillment." Functional Organizational Structure.

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The do’s and don’ts of building a world-class employer branding program

Sprout Social

Building a powerful employment branding strategy can be difficult, but it boils down to answering one question: “What makes your company the best place to work ?”. The majority of today’s job candidates will actively research what does or doesn’t make a company a great place to work. JobOpening #Marketing [link]. Is this you?

Branding 124