Hubspot Marketing

MARCH 18, 2020

Lead Acquisition Specialist. Customer Acquisition Specialist. Content Acquisition Manager. Acquisition Editor. Product Marketing Team. This team is so important because they will communicate the features and benefits of your product to the customer. Product Manager.

Inbound Marketing 141

Inbound Marketing SEO eBook Communications 141

Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Duct Tape Marketing

SEPTEMBER 25, 2015

No one can give a one-glove-fits-all-step-by-step guide to startup marketing like they can for optimizing Google Adwords. Startups inherently possess so many variables to scaling product market fit: industry, timing, execution, allusions of grandeur, funding, talent level, location, lucky breaks, quality of offering, etc.

Customer 78

Customer Logistics Customer Acquisition Price 78

Hubspot Marketing

AUGUST 9, 2018

Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and therefore prioritizes both customer success and customer acquisition.

PR 144

PR Non-Profit Marketing Marketers 144

Duct Tape Marketing

NOVEMBER 9, 2022

The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. More About Clare Price: Download a free chapter of her new book.

Real Estate 93

Real Estate Price Marketing Marketers 93

Hubspot Marketing

AUGUST 21, 2023

Figure out and refine the pain points for your target audience , then show why your product is a useful solution. Describe your targeted customer acquisition strategy in detail. Share anticipated challenges your business may face in acquiring customers and how you plan to address them.

Price 98

Price Finance Marketing Strategy Product 98

Lusha

NOVEMBER 18, 2024

They: Manage the sales technology stack Implement sales methodologies Provide training and support to sales representatives Track sales performance Identify bottlenecks Develop strategies to improve efficiency and productivity Marketing Operations Specialists: These experts oversee the marketing technology stack.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Hubspot Marketing

JANUARY 7, 2024

Growth Marketing Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Lusha

NOVEMBER 16, 2022

Depending on your sales strategy, your reps might find themselves frequently encouraging new and existing customers to use the product more often, and explaining its more complex functions. It costs a lot less to expand sales to current customers than it does to attract new ones. But why so much effort?

Customer Acquisition 52

Customer Acquisition Price User-Generated Education 52

CXL

NOVEMBER 23, 2022

So we settled on growth levers at the bottom of the funnel–experimenting with pricing, the checkout page, plan mix, and our trial model. Daniel Layfield, Growth Product Manager at Codecademy. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements.

Law 78

Law Transform Marketing Marketers 78

CXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Here’s an example of how engaging a lead traditionally worked: You give them 20% of your value up front (e.g., email, ads, retargeting, etc.)

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Unbounce

OCTOBER 24, 2023

SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. It is building brand and product awareness, promoting the software, differentiating between the different price tiers (if you have multiple tiers available), bringing your SaaS to market, and positioning it against the competition.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. It is building brand and product awareness, promoting the software, differentiating between the different price tiers (if you have multiple tiers available), bringing your SaaS to market, and positioning it against the competition.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Litmus

SEPTEMBER 24, 2024

Email marketers are looking for more ways to focus on sustainability with eco-friendly email structure, making their emails accessible for everyone, and leaning into user-generated content for that authentic, community-driven vibe.” Create special offers with bundles. ” Early access to deals. Limited-time flash sales.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Duct Tape Marketing

APRIL 27, 2022

You know, what I, I wasn't around in 2008, but you know, early days, I mean, you know, Facebook was really an effective, you know, marketing platform, particularly in the early days, really focused much more on, you know, customer acquisition, which is still obviously a large part yeah. The product works incredibly well.

Transform 76

Transform Customer Journey Place Management 76

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52

PR Marketing Marketers User-Generated 52