Hubspot Marketing

DECEMBER 23, 2024

I caught up with Irina Maltseva, the Growth Lead at Aura, and she gave me the scoop on how AI is helping her out: AI tools like AI Content Helper by Ahrefs and Clearscope have seriously sped up marketing tasks, especially SEO and content creation. One of the tools I use for this purpose is Surfer SEO. What were the results?

Transform 116

Transform User-Generated Marketing Marketers 116

Backlinko

JANUARY 6, 2025

Read more: SEO vs. SEM: Whats the Difference? maximum ad spend per customer. Further reading: Google Ads Competitor Analysis: A How-to Guide (+ Top Tools) Build Your SEO Foundations Paid search delivers immediate results. So you want to maximize their SEO potential. Organic search is free but takes time to build up.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Hubspot Marketing

MARCH 3, 2025

Content Marketing and SEO In my experience, content marketing and SEO play a major role in building awareness and generating organic leads. SEO has become more complex with AI-generated summaries and greater content competition. When people have a problem, their instinct is often to search for answers. Use case pages.

Customer Acquisition 62

Customer Acquisition User-Generated Customer loyalty Marketers 62

Hubspot Marketing

MARCH 5, 2025

Customer Acquisition I spoke to Zayed Ahmed from ASL BPO about customer acquisition. Ahmed claims that customer acquisition is B2B marketing data thats important to him because it shows me how people find us and why they choose us over others. Stick to whats important for your business.

Analytics 66

Analytics Customer Acquisition CRM Marketers 66

Neil Patel

SEPTEMBER 8, 2020

If you have the right local SEO agency, that’s not a problem. Know Your Goals and Desired Outcomes for Local SEO. They need to dominate local search if they want to close new customers consistently. 7 Characteristics of a Great Local SEO Agency. There are more than 8,212 local SEO agencies listed on Clutch.co.

SEO 128

SEO Customer Acquisition Price Communications 128

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Scalability and Pricing Your business is growing and your apps need to grow with you. Consider tools that offer flexible pricing plans and features that can scale as your needs evolve. Shopify’s App Store is packed with options.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. What might have been the issue?

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Hubspot Marketing

DECEMBER 3, 2019

We’ve touched on it already, but when it comes to daily challenges, customer acquisition is far and away the most commonly cited pain point. When asked what they dislike about the web design process, customer acquisition was again the most common reply. Image Source. Things Web Designers Dislike. Image Source.

Customer Acquisition 145

Customer Acquisition Price Communications Management 145

Litmus

SEPTEMBER 25, 2024

SEO and PPC: Increases visibility and attracts high-quality leads. Retargeting: Re-engages potential customers based on previous interactions. Use SEO-optimized blog content and social media ads to drive traffic and encourage sign-ups. Capture attention with SEO-optimized content and influencer collaborations to drive awareness.

Management 95

Management Marketers Marketing CRM 95

SocialPilot

DECEMBER 10, 2024

Considering alternatives to BrightLocal can be a smart move, especially if youre looking for specific features or better pricing. Pricing Concerns While BrightLocal offers a robust suite of local SEO and reputation management tools, its pricing plans might not align with everyones budget. month with unlimited user access.

Management 75

Management Non-Profit User-Generated Price 75

Spiralytics

DECEMBER 21, 2022

Technical SEO is an important aspect of building a thriving online store. Of course, having engaging, well-written content on your website is crucial to your SEO. However, your site structure and ease of navigation are also factors that customers consider in an e-commerce website. The Importance of Technical SEO for E-commerce.

SEO 95

SEO Telemarketing User-Generated Customer Acquisition 95

Search Engine Land

NOVEMBER 20, 2023

Many articles detail the top-level costs of SEO. While the fee you will pay an SEO consultant or agency is part of the cost to do SEO, getting results also requires a contribution in time and effort from the business. using SEO spend $500 (or less) per month on SEO. using SEO spend $500 (or less) per month on SEO.

SEO 101

SEO Customer Acquisition Communications User-Generated 101

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. SEO practices can be used to captivate potential customers.

Customer Journey 91

Customer Journey eCommerce SEO Customer 91

Search Engine Land

MAY 28, 2024

It’s just that low-priced, transactional sales or impulse buys are easy to generate “click + convert” B2C sales. In other words: Your budget that should be going to other channels so that you can grow the pie next year (hello, SEO!) Despite decreasing margins and increasing Cost of Customer Acquisition the rest of next year.

SEO 91

SEO Non-Profit Customer Acquisition Law 91

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO. Featured snippets and knowledge panels, once huge topics in the SEO community, are on the decline. There’s a big difference.

SEO 107

SEO B2C Transform User-Generated 107

Hubspot Marketing

APRIL 4, 2024

In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website. Elements of Keyword Research How to Research Keywords for Your SEO Strategy How to Find and Choose Keywords for Your Website Why is keyword research important?

SEO 106

SEO Inbound Marketing Transform Analytics 106

Businesses Grow

JANUARY 27, 2025

Most marketers point to the high cost of making exceptional content … Asking for an email address seems like a small price to pay for this value. And, as an added bonus, your SEO person will be happy that along with your visitors, Google will be able to see your content, too!) I know that sounds counter-intuitive.

Neuromarketing 64

Neuromarketing Marketers Marketing Customer Journey 64

SocialPilot

JANUARY 27, 2025

Respond to reviews publicly to show your commitment to customer satisfaction. Boost Online Visibility & SEO Performance Search engines prioritize businesses with more customer interactions, such as reviews. Geo-targeted SEO benefits. And what truly the customer wants! Increased search snippets.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Hubspot Marketing

MARCH 18, 2020

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. The SEO team will mainly be driving traffic to your webpages by optimizing content and ensuring your brand is aware of the keywords necessary to rank on the SERPs for topics related to your product or service.

Inbound Marketing 141

Inbound Marketing SEO eBook Communications 141

Marketing Insider Group

JUNE 24, 2020

There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition. With many SaaS solutions having similar functionality and pricing, potential customers are likely to choose the option with the strongest branding.

Branding 131

Branding PR Customer Acquisition Fashion 131

Moz

MARCH 20, 2019

As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. The value of SEO in today’s search landscape. You don’t have to convince SEOs that their work is valuable. Where’s the disconnect? But how can you do that?

SEO 68

SEO Customer Acquisition Analytics Price 68

Search Engine Land

FEBRUARY 16, 2024

Are your prices competitive? Continuously analyze your keywords and focus on relevancy Amazon’s algorithm may be focused on customers buying products, which is similar to saying Google’s algorithm is focused on providing the best answers. Customer reviews and ratings. How are you positioning your brand/product? On-page elements.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124

Businesses Grow

JANUARY 17, 2024

Both companies are leveraging a massively large selection and unbelievably low prices — taking advantage of the low-cost (and controversial) Chinese supply chain. Low prices have always had a place in the value shopper’s heart, but there is something more going on here. Again … what?

eCommerce 116

eCommerce Fashion Shoppers Retail 116

Sachs Marketing Group

AUGUST 8, 2022

The past few years have not been easy on home service businesses, as supply chain issues have forced countless companies to up their prices, and continue to seek better revenue to contend with growing costs. . Leverage Local SEO. To that end, it is doubly important to invest in local SEO. Showcase Your Knowledge Online.

Customer 122

Customer Marketers Marketing SEO 122

Search Engine Land

SEPTEMBER 22, 2023

Find a way to segment that works for you – be it profit margin, product type, price, etc. Plus, sale products have driven some of the best new customer acquisition numbers for programs we manage. Hook them on the discount so they come back for full-priced items. It will allow for faster analysis (work smarter, not harder!)

eCommerce 101

eCommerce Non-Profit Customer Acquisition Shoppers 101

Lusha

NOVEMBER 11, 2024

Action Stage The lead becomes a customer They buy your product or sign up for your service Keep providing great service to turn them into loyal customers who recommend you. Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. It helps you see if your sales process is working well.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Sachs Marketing Group

MARCH 18, 2023

If you’re struggling to attract traffic to your website, you may be interested in hiring a digital marketing agency that offers professional search engine optimization (SEO) services. Search engine optimization (SEO) is critical in helping businesses rank higher in search results, attract organic traffic, and build credibility.

SEO 59

SEO User-Generated Communications Social Media Marketing 59

Rock Content

APRIL 30, 2020

SEO is a key Digital Marketing strategy. And having a good SEO strategy can get you there! With this complete guide to SEO, you’ll learn all you need to know to reach the top results on Google! We’ll cover the following topics: What is SEO? How to start an SEO strategy? What is on-page SEO? What is SEO?

SEO 81

SEO User-Generated Digital Marketing Communications 81

Sprout Social

JULY 7, 2021

Through integrations and automation, you can streamline the processes of customer acquisition and retention. Think about what happens when a lead reaches out to your business or a customer has a pressing concern. SEO (Ahrefs, SEMrush). .” Let’s look at some key benefits of aligning your software below.

CRM 133

CRM Marketing Marketers Customer Acquisition 133

Hubspot Marketing

MARCH 21, 2024

One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. According to Ubersuggest, it doesn’t have a single SEO issue. Build awareness with SEO content.

Marketers 128

Marketers Marketing User-Generated Promotion 128

Marketing Insider Group

FEBRUARY 8, 2021

Unless your SaaS company is an industry giant, you need to inform your target customers that you have a service that can help them. In fact, Neil Patel has steered his SEO software service into a business powerhouse simply by providing customers and prospects actionable information on his blog and newsletter. Legacy Brands.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111

Hubspot Marketing

AUGUST 9, 2018

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. SEO specialists make between $31,000 and $64,000, with the median salary being $43,500.

PR 145

PR Non-Profit Marketers Marketing 145

Marketing Insider Group

NOVEMBER 18, 2020

Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. The management team expects marketing to lower customer acquisition costs. But ranking in the search results doesn’t happen overnight. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Marketing Insider Group

FEBRUARY 13, 2023

By focusing on elements like quality, customer service and competitive pricing, you can address how your business will effectively serve its customers. Define Your Market Understanding your ideal customer , or target audience, is key to developing a strategy that speaks directly to prospective customers with relevant messaging.

B2C 137

B2C Whitepaper Marketers Marketing 137

Lusha

JULY 22, 2024

Lead Generation Strategies Once you have a clear picture of your ideal customer, it’s time to start generating leads. There are two main approaches to lead generation: Inbound Lead Generation: This involves attracting potential customers to you through content marketing, social media, SEO, and other organic channels.

CRM 52

CRM User-Generated Communications Price 52

Sachs Marketing Group

JANUARY 5, 2024

It’s a way of buying visits to your site, as opposed to earning them organically via SEO. PPC ads appear above organic search results, granting immediate visibility and a higher chance of attracting potential customers. You bypass the time-consuming and often unpredictable organic SEO process with PPC ads.

Advertisers 91

Advertisers Advertising Customer Acquisition User-Generated 91

Search Engine Land

JANUARY 22, 2023

Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 83

Search Marketers Health Marketers Marketing 83