Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. They hired marketer Shawnn Smark to commercialize their online direct contribution and tighten the customer acquisition pipeline.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Martech

MARCH 29, 2023

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. We asked Brian Glover to share some highlights.

Analytics 122

Analytics Product Automobile Customer Journey 122

Hubspot Marketing

JULY 12, 2024

For example, at HubSpot, Sowyrda explains, “We have communities of product (discussing HubSpot’s products) and communities of practice which are spaces to discuss professional topics.” Members promote your products and services through word of mouth, affiliate programs, and social media.

Management 99

Management Food User-Generated Customer Acquisition 99

Digital Marketer

JUNE 21, 2022

Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: [link]. There’s only really 3 KPI’s that matter: Customer Acquisition Cost, Average Order Value, and Customer Lifetime Value. Interested in Ecommerce?

eCommerce 78

eCommerce Customer Acquisition Customer Journey Product 78

Adobe Experience Cloud Blog

JANUARY 15, 2016

I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers. This is a very valuable asset for any company—so make sure you use the information your audiences have provided to help inform future engagement.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Martech

SEPTEMBER 16, 2024

Sample goals: Achieve a 90% customer satisfaction score (CSAT). Sales and support Role: Streamline the customer acquisition process while providing exceptional post-sale support. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Improve product adoption among new users by 20%.

User-Generated 72

User-Generated CRM Customer Acquisition Partner Marketing 72

Hubspot Marketing

OCTOBER 6, 2022

Process-based organizational structures are designed around the end-to-end flow of different processes, such as "Research & Development," "Customer Acquisition," and "Order Fulfillment." By the same token, the order fulfillment process can't start until customers have been acquired and there are product orders to fill.

Customer Acquisition 145

Customer Acquisition Communications Management Market Segmentation 145

Search Engine Land

FEBRUARY 2, 2023

When SEO is a product, it’s treated as an aspect of the business that drives revenue and customer acquisition. SEO as a product means product management is applied to search engine optimization For a long time, SEO was all about keywords, particularly how many and which ones to use on your pages.

Product 89

Product SEO Customer Acquisition eCommerce 89

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. Account-based marketing: A snapshot. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts.

Whitepaper 96

Whitepaper B2C Direct Mail Customer Acquisition 96

Hubspot Marketing

AUGUST 9, 2018

Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and therefore prioritizes both customer success and customer acquisition.

PR 140

PR Non-Profit Marketers Marketing 140

Adobe Experience Cloud Blog

MAY 3, 2016

Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these. Once you understand this, you will need to decide who your exact audience for your social campaigns will be.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Content Marketing Institute

DECEMBER 5, 2017

Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. And the new customer acquisition rate increased by 22.5% HANDPICKED RELATED CONTENT: How to Use How-To Content to Create and Retain Loyal Customers.

Education 108

Education Marketing Strategy Branding Energy 108

Econsultancy

DECEMBER 2, 2021

The benefits of first-party data are wide-ranging, but overall, it enables brands to build a better and deeper understanding of their customer segments, which can be used to inform more relevant and personalised experiences.

Management 98

Management Customer Retail eCommerce 98

Duct Tape Marketing

SEPTEMBER 25, 2015

No one can give a one-glove-fits-all-step-by-step guide to startup marketing like they can for optimizing Google Adwords. Startups inherently possess so many variables to scaling product market fit: industry, timing, execution, allusions of grandeur, funding, talent level, location, lucky breaks, quality of offering, etc.

Customer 78

Customer Logistics Customer Acquisition Price 78

Martech

MARCH 15, 2022

For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!), In marketing terms, your “antithesis” is your customer’s pain point.

Branding 145

Branding Transform Customer Acquisition Customer 145

Hubspot Marketing

JANUARY 7, 2024

Growth Marketing Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Sprout Social

OCTOBER 6, 2020

“Whether a job-seeker is actively or passively looking for a new opportunity, Glassdoor is the prime destination for getting the inside scoop into what it’s like to be an employee at your organization,” said Glassdoor’s Lead Product Marketing Manager Sophia Fox. Eric Pettit Senior Director of Product Marketing at Glassdoor.

Branding 105

Branding Management Customer Acquisition Promotion 105

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers.

CRM 139

CRM Content Marketing Non-Profit Marketers 139

Sprout Social

MAY 18, 2016

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. Show Your Product Market Fit.

User-Generated 89

User-Generated Whitepaper eBook Partner Marketing 89

Lusha

MAY 9, 2023

But when sales and marketing overcome their differences and learn how they can best work together, they’re a total power couple. Organizations that make sales/marketing alignment a priority are almost three times more likely to exceed their targets for new customer acquisition and are 67% more efficient at closing deals.

Customer Acquisition 52

Customer Acquisition Marketers Marketing Communications 52

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. The experts opened the night by explaining what their main focuses are.

Acquisition Marketing 60

Acquisition Marketing Customer Acquisition eCommerce Analytics 60

Hubspot Marketing

JUNE 26, 2018

Two thirds of customers have made a purchase as a direct result of an email marketing message. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Perhaps the best reason to use email marketing is that you own the channel. Getting Started with Email Marketing.

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145

Animalz blog

MAY 3, 2024

Enterprises typically have more customer acquisition channels, giving content teams more runway and budget to take on ambitious content marketing campaigns. Startup content marketing Enterprise content marketing Content can have an outsized impact on the business. Lots of pressure on content to succeed quickly.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Lusha

NOVEMBER 16, 2022

Depending on your sales strategy, your reps might find themselves frequently encouraging new and existing customers to use the product more often, and explaining its more complex functions. It costs a lot less to expand sales to current customers than it does to attract new ones. But why so much effort?

Customer Acquisition 52

Customer Acquisition Price User-Generated Education 52

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). How Dialpad used Demandbase’s ABM marketing tools to remove the divide between sales and marketing.

eBook 83

eBook Marketers Marketing Inbound Marketing 83

Welcome Software

AUGUST 15, 2024

Marketing is always about customer requests that haven't been turned into features yet. According to Gartner, 89% of companies compete on customer experience , requiring product-marketing alignment. This product-marketing communication breakdown impacts you in every way. And here's what it looks like.

Communications 40

Communications Management Product Marketers 40

CXL

NOVEMBER 23, 2022

The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Product should be your main channel for customer acquisition, retention and expansion. When done right, it makes users feel valued.

Law 78

Law Transform Marketers Marketing 78

CXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Here’s an example of how engaging a lead traditionally worked: You give them 20% of your value up front (e.g., email, ads, retargeting, etc.)

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Website traffic: Measure the number of visitors, pageviews, and unique visitors to your website.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Website traffic: Measure the number of visitors, pageviews, and unique visitors to your website.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Duct Tape Marketing

NOVEMBER 9, 2022

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation.

Real Estate 93

Real Estate Price Marketers Marketing 93

Hubspot Marketing

AUGUST 21, 2023

Figure out and refine the pain points for your target audience , then show why your product is a useful solution. Describe your targeted customer acquisition strategy in detail. Share anticipated challenges your business may face in acquiring customers and how you plan to address them.

Price 98

Price Finance Marketing Strategy Product 98

Lusha

NOVEMBER 18, 2024

They: Manage the sales technology stack Implement sales methodologies Provide training and support to sales representatives Track sales performance Identify bottlenecks Develop strategies to improve efficiency and productivity Marketing Operations Specialists: These experts oversee the marketing technology stack.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52

PR Marketers Marketing User-Generated 52

Duct Tape Marketing

APRIL 27, 2022

You know, what I, I wasn't around in 2008, but you know, early days, I mean, you know, Facebook was really an effective, you know, marketing platform, particularly in the early days, really focused much more on, you know, customer acquisition, which is still obviously a large part yeah. The product works incredibly well.

Transform 78

Transform Customer Journey Management Place 78

Hubspot Marketing

AUGUST 27, 2024

Here are some examples of how brands have leaned into inclusive marketing as a customer acquisition strategy for specific identities they want to serve. Examples of Brands Leaning Into Inclusive Marketing as a Customer Acquisition Strategy 1.

Customer Acquisition 91

Customer Acquisition Customer Retail Communications 91