Hubspot Marketing

MARCH 3, 2025

Your goal is to show potential customers how your product solves their business challenges. Effective SaaS marketing goes beyond generating leads. It involves collaboration between product, marketing, and sales teams to remove friction and improve the customer experience at every stage.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59

Hubspot Marketing

OCTOBER 6, 2022

Functional structure also has the potential to create barriers between different functions — and it can be inefficient if the organization has a variety of different products or target markets. By the same token, the order fulfillment process can't start until customers have been acquired and there are product orders to fill.

Communications 145

Communications Customer Acquisition Management Market Segmentation 145

Search Engine Land

FEBRUARY 2, 2023

When SEO is a product, it’s treated as an aspect of the business that drives revenue and customer acquisition. SEO as a product means product management is applied to search engine optimization For a long time, SEO was all about keywords, particularly how many and which ones to use on your pages.

Product 89

Product SEO Customer Acquisition eCommerce 89

Lusha

NOVEMBER 18, 2024

Sales Operations Specialists : Focus on improving sales processes, managing sales technology, and helping sales teams reach their targets. Marketing Operations Specialists : Experts in marketing automation, data analysis, and campaign management. They make sure marketing efforts align with revenue goals.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). For a reasonable return on investment, target higher-value accounts than you would with more conventional demand generation plays.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Martech

MARCH 15, 2022

For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!), In marketing terms, your “antithesis” is your customer’s pain point.

Branding 145

Branding Transform Customer Acquisition Customer 145