Hubspot Marketing

JULY 12, 2024

Benefits: Reduced customer support costs Lower workload for your customer service teams Quicker resolution of common issues A greater sense of community among members Best for : Brands with in-depth product lines, like software or electronics, where users can benefit from sharing tips, tricks, and troubleshooting advice.

Management 106

Management Food User-Generated Customer Acquisition 106

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 112

Analytics Product Automobile Customer Journey 112

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketing 60

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. Prospects can start their product search on Amazon or use YouTube if it’s a visual search.

Product 89

Product SEO Customer Acquisition eCommerce 89

Martech

SEPTEMBER 16, 2024

Sample goals: Achieve a 90% customer satisfaction score (CSAT). Sales and support Role: Streamline the customer acquisition process while providing exceptional post-sale support. Product marketing Role: Define the positioning and messaging of products or services. Expand partner-driven revenue by 30%.

User-Generated 63

User-Generated CRM Customer Acquisition Partner Marketing 63

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. These sections include industry-specific case studies and language but lack the depth of vertical marketers.

Pharmaceutical 131

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 131

Hubspot Marketing

MARCH 18, 2020

The SEO team will mainly be driving traffic to your webpages by optimizing content and ensuring your brand is aware of the keywords necessary to rank on the SERPs for topics related to your product or service. The biggest question for an Acquisition team to answer is, "How can we delight the customer for every stage of the buyer's journey?"

Inbound Marketing 141

Inbound Marketing SEO eBook Communications 141

Martech

MARCH 1, 2024

Satisfying customer expectations is the foundational requirement for sustained business operations. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. Top-shelf customer service The same logic applies to problem resolution. McDonald’s phrase “Fries with that?”

Gen Z 131

Gen Z Pharmaceutical Customer Acquisition Marketing 131

CXL

JULY 21, 2022

They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. North star metrics must reflect customer value.

Customer Acquisition 100

Customer Acquisition Price User-Generated Promotion 100

Martech

JANUARY 15, 2024

Innovations for retail marketers include predictive insights into future potential promotion revenues, segment creation based on generative AI prompts, and content creation tools (visual content, email subject lines and body copy). Global Promotion Management and Referral Marketing. It’s competitors are doing the same thing.

Retail 113

Retail Shoppers Customer Acquisition eCommerce 113

Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. They hired marketer Shawnn Smark to commercialize their online direct contribution and tighten the customer acquisition pipeline.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Hubspot Marketing

OCTOBER 6, 2022

Organizational structures can use functions, markets, products, geographies, or processes as their guide, and cater to businesses of specific sizes and industries. You might not need an org structure right away, but the more products you develop and people you hire, the harder it'll be to lead your company without this crucial diagram.

Customer Acquisition 145

Customer Acquisition Communications Management Market Segmentation 145

Digital Marketer

JUNE 21, 2022

Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: [link]. There’s only really 3 KPI’s that matter: Customer Acquisition Cost, Average Order Value, and Customer Lifetime Value. Interested in Ecommerce?

eCommerce 78

eCommerce Customer Acquisition Customer Journey Product 78

Adobe Experience Cloud Blog

JANUARY 15, 2016

Insight from the experts: How predictive marketing technology drives results. I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers. The market is moving rapidly towards account based marketing (ABM).

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. Updated on October 26, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. Updated on October 24, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Sprout Social

OCTOBER 6, 2020

“Whether a job-seeker is actively or passively looking for a new opportunity, Glassdoor is the prime destination for getting the inside scoop into what it’s like to be an employee at your organization,” said Glassdoor’s Lead Product Marketing Manager Sophia Fox. Eric Pettit Senior Director of Product Marketing at Glassdoor.

Branding 127

Branding Management Customer Acquisition Promotion 127

Adobe Experience Cloud Blog

MAY 3, 2016

Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these. Once you understand this, you will need to decide who your exact audience for your social campaigns will be.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Content Marketing Institute

DECEMBER 5, 2017

From conception to airing took about two years, with a production time of three to four months. The millennial market is really who banks like ours are looking to connect with.”. It was never a product campaign; it was a straight goodwill campaign. And the new customer acquisition rate increased by 22.5%

Education 111

Education Marketing Strategy Branding Energy 111

Econsultancy

DECEMBER 2, 2021

The benefits of first-party data are wide-ranging, but overall, it enables brands to build a better and deeper understanding of their customer segments, which can be used to inform more relevant and personalised experiences. That, to me, really speaks to a connected ecosystem.

Management 98

Management Customer Retail eCommerce 98

Sprout Social

MAY 18, 2016

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. Create a Product Need.

User-Generated 108

User-Generated Whitepaper eBook Partner Marketing 108

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. And that’s where a lot of marketers find themselves today,” he said. The product roadmap. Account-based marketing: A snapshot. They call the shots.” What it is.

Whitepaper 94

Whitepaper B2C Direct Mail Customer Acquisition 94

Lusha

NOVEMBER 18, 2024

Marketing Automation Platforms : Tools like Marketo or Pardot automate marketing tasks such as email campaigns, lead nurturing, and social media engagement, freeing marketers to focus on strategy and creativity. Your team becomes more productive and efficient, leading to faster sales cycles and more revenue growth.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Duct Tape Marketing

SEPTEMBER 25, 2015

No one can give a one-glove-fits-all-step-by-step guide to startup marketing like they can for optimizing Google Adwords. Startups inherently possess so many variables to scaling product market fit: industry, timing, execution, allusions of grandeur, funding, talent level, location, lucky breaks, quality of offering, etc.

Customer 78

Customer Logistics Customer Acquisition Price 78

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers.

CRM 139

CRM Content Marketing Non-Profit Marketing 139

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. That’s gold. Let us know on Twitter!

Acquisition Marketing 77

Acquisition Marketing Customer Acquisition eCommerce Analytics 77

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). How Dialpad used Demandbase’s ABM marketing tools to remove the divide between sales and marketing. Our sales team uses ours religiously.” – Dye.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Litmus

SEPTEMBER 24, 2024

Subscribers received an email with in-stock products based on their vote—and those who didn’t vote received an email containing best-selling items. Source: Email Gallery Each product image displayed the total number of clicks, positioned as “Join X people shopping” to drive FOMO and get subscribers to take action.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Lusha

MAY 9, 2023

But when sales and marketing overcome their differences and learn how they can best work together, they’re a total power couple. Organizations that make sales/marketing alignment a priority are almost three times more likely to exceed their targets for new customer acquisition and are 67% more efficient at closing deals.

Customer Acquisition 52

Customer Acquisition Marketing Marketers Communications 52

Hubspot Marketing

AUGUST 21, 2023

Image Source Tips for Writing Your Executive Summary Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business. Be sure to highlight your value proposition, market opportunity, and growth potential. Describe your targeted customer acquisition strategy in detail.

Price 98

Price Finance Marketing Strategy Product 98

Lusha

NOVEMBER 16, 2022

Getting a customer to continue using the product, and convincing them to adopt new features, can mean repeating a few steps of the process. Depending on your sales strategy, your reps might find themselves frequently encouraging new and existing customers to use the product more often, and explaining its more complex functions.

Customer Acquisition 52

Customer Acquisition Price User-Generated Education 52

Duct Tape Marketing

NOVEMBER 9, 2022

Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. Do we go after a new market?

Real Estate 93

Real Estate Price Marketing Marketers 93

Animalz blog

MAY 3, 2024

Enterprises typically have more customer acquisition channels, giving content teams more runway and budget to take on ambitious content marketing campaigns. Startup content marketing Enterprise content marketing Content can have an outsized impact on the business. Lots of pressure on content to succeed quickly.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Duct Tape Marketing

APRIL 27, 2022

John also spent several years at The New York Times Company at NYTimes.com running strategy, marketing, and operations. He was part of the management team that was instrumental in launching NYTimes.com’s first digital paid product and the acquisition of About.com. The product works incredibly well.

Transform 77

Transform Customer Journey Management Place 77

Exposure Ninja

OCTOBER 16, 2023

Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more. Outbound Marketing Outbound marketing is where you make first contact with consumers.

PR 52

PR Marketing Marketers User-Generated 52