Martech

DECEMBER 18, 2024

Dig deeper: The data analytics hierarchy: Where generative AI fits in AI-powered solutions: Transforming challenges into opportunities The answer to this complexity is AI-powered systems. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential.

Transform 107

Transform CRM Analytics eCommerce 107

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers. Inflation fundamentally reshaped the relationship between companies and consumers.

Transform 135

Transform Marketers Marketing Traditional Marketing 135

Martech

APRIL 3, 2025

With its promise of trackable results and immediate impact, performance media thrived in the digital transformation era. That means aligning creative, media and analytics teams around shared KPIs not just clicks and conversions but also incremental growth across the funnel, new customer acquisition, brand love and loyalty.

Customer Acquisition 93

Customer Acquisition Transform Customer Journey Finance 93

Martech

JUNE 9, 2025

The martech landscape is evolving rapidly — and creative operations is increasingly at the center of that transformation. As marketing teams scale their ambitions, expand channels and accelerate production, the operational layer supporting creative work has become vastly more complex. Creative software for production.

Transform 70

Transform Customer Acquisition Shipping Management 70

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. A team’s collaboration platform was struggling with high cost per customer acquisition. Your product is different.

Customer Acquisition 312

Customer Acquisition User-Generated Non-Profit Transform 312

Marketing Insider Group

OCTOBER 1, 2024

Similarly, customer service reports can highlight response times or satisfaction levels, giving businesses a clear view of how well they meet customer needs. Tracking these interactions and performance metrics helps you make informed decisions, optimize processes, and improve customer relationships. What is CRM Analytics?

CRM 113

CRM Analytics Key Performance Indicator Transform 113

Hubspot Marketing

FEBRUARY 17, 2025

Stay tuned later, Ill share some real-life examples of how MMM has transformed a business's approach to marketing. As pictured above, this could include sales, marketing spend, consumers, product, economic, and competitor data. OCallaghan describes MMM as transformational. You want a lot of clean data, ideally spanning years.

Transform 96

Transform Customer Acquisition SEO Retail 96

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. This process is overwhelming, time-consuming, and riddled with challenges. Siloed data. Let’s look at the key benefits and use cases of AI reporting.

Analytics 120

Analytics Transform CRM Marketers 120

Hubspot Marketing

DECEMBER 23, 2024

From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Now, she notes, generative AI has transformed the core of marketing activities. That includes digital marketing or marketing technology.

Transform 111

Transform User-Generated Marketers Marketing 111

illumin

MAY 15, 2025

Some of the categories in this space include products and services related to home improvement (from furniture, tools, and fixtures), interior decor and design services, gardening and landscaping, outdoor living, and even smart home devices. Dont just limit your segments that are directly related to your product or service.

Advertisers 97

Advertisers Advertising Customer Acquisition Retail 97

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Start with five customers this week.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. Coordinate content creation Influencers know their audience well.

Influencer Marketing 100

Influencer Marketing Marketing Strategy Marketers Marketing 100

Marketing Insider Group

JUNE 10, 2024

Fortunately, product analytics can guide you along the path to sales mastery. This powerful tool reveals the mysteries of customer behavior, preferences, and trends, so you don’t have to go blindly into the abyss. Quick Takeaways Product analytics can unlock the secrets of customer behavior, leading to more sales.

Analytics 124

Analytics Product Transform Customer Journey 124

Lynton Web

JANUARY 27, 2025

Effective reporting transforms raw data into strategic decisions, strengthens accountability, and illuminates paths to expansion. Strong HubSpot reporting practices deliver essential benefits that transform how your franchise network operates, from improving lead management efficiency to optimizing marketing investments.

Transform 52

Transform Key Performance Indicator Health Customer Acquisition 52

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. This collaboration transformed our strategy. What specific problems does your product address?

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Buffer Marketing

MARCH 5, 2025

Jobs to be done : What are they looking to accomplish with your product or service Challenges : What are their pain points and struggles (that your product or service can alleviate) Social media platforms’ preference : Where do they hang out online Types of content they love : Entertaining, educational, funny, relatable, etc.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Welcome Software

MAY 21, 2025

Further, Elena challenged the entire product development cycle. Watch Beyond the horizon: Transforming your experiments into a growth engine 2) The AI revolution is here (and will make humans better testers) According to Deborah O'Malley , founder of GuessTheTest, we're at "the very verge of a paradigm shift" with AI in experimentation.

Transform 52

Transform Shipping Customer Acquisition Finance 52

SocialPilot

JANUARY 27, 2025

The Internet revolution has radically transformed the way people shop for almost everything. Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. Use engaging video testimonials to create a deeper emotional connection with potential customers.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Welcome Software

FEBRUARY 27, 2025

It is the practice of creating individualized experiences for customers across all digital shopping touchpoints. It goes beyond simply addressing customers by name in emails; it's about delivering the right content, products, and offers to the right person at the right time.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

Customers.ai

NOVEMBER 18, 2024

Product Hunt : The Website Visitor Identification Pixel has received positive feedback, with users highlighting its efficiency in capturing visitor information and enhancing marketing efforts. Use Case: An ecommerce brand selling beauty products can use Klaviyo to segment their audience based on purchase frequency. holds a rating of 4.8

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Bannerflow

MAY 22, 2022

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. Consequently, it’s clear this is a sector where digital transformation is a priority. However, 54% report increasing the volume of their content production.

Transform 52

Transform User-Generated Customer Acquisition Digital Marketing 52

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business.

Product 109

Product Non-Profit User-Generated Transform 109

Adobe Experience Cloud Blog

MAY 17, 2012

In fact, RPM is today enabling organizations – from major health systems and global consumer product companies to web 3.0 start-ups – to transform their revenue processes and realize significant increases in performance and results. Business is fundamentally based on relationships – with colleagues, partners, and especially customers.

Management 115

Management Transform Customer Customer Acquisition 115

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. What do they need from a product perspective?

Transform 144

Transform Customer Acquisition Social Media Marketing Marketers 144

Martech

DECEMBER 27, 2023

Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks.

CRM 113

CRM Transform Customer Acquisition Analytics 113

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Transform 118

Transform Customer Customer Acquisition Finance 118

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

Transform 135

Transform CMO Customer Acquisition Finance 135

Litmus

OCTOBER 31, 2024

Slow email production and iteration : Spending time gathering data for a personalized lifecycle email delays production schedules and makes routine tasks like A/B testing cumbersome. Awareness : Introduce potential customers to your brand, product, or service. Gather all of your data.

CRM 89

CRM Management Email Marketing Transform 89

Lusha

JULY 4, 2023

As your team gains experience with ABS, they’ll discover more about the kinds of companies that turn into loyal customers– and those that don’t. By keeping accurate records of prospect interactions, you’ll learn valuable lessons about the most effective sales tactics and most attractive product features. Productivity metrics.

Transform 52

Transform Customer Acquisition Customer loyalty CRM 52

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertisers 125

Advertisers Advertising Transform Customer Acquisition 125

Lynton Web

NOVEMBER 26, 2024

Consider how one financial services firm transformed its lead generation process through this analytical approach. Marketing operations work closely with sales to optimize lead scoring models and handoff processes, partner with product teams to track feature adoption, and support customer success with engagement metrics.

Transform 52

Transform Customer Acquisition Marketers Marketing 52

Martech

MARCH 7, 2024

Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations. Gupshup’s Conversation Cloud is a suite of SaaS tools designed to enhance business-to-customer interactions through AI-powered conversations.

Transform 119

Transform Customer Acquisition User-Generated Advertisers 119

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. It was mainly responsible for product launch campaigns and advertising initiatives. An understanding of customer habits and trends. Customer lifetime value.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Rock Content

NOVEMBER 18, 2020

The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). Besides, it is a very effective approach when positioning a product to generate brand credibility in the market and add more value to the customers acquired. What is Product-led Growth?

Product 89

Product User-Generated Transform Inbound Marketing 89

Adobe Experience Cloud Blog

JULY 10, 2015

We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. It is also a great way to reward referrals and customer advocacy. It is also a great way to reward referrals and customer advocacy.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Logistics 134

The CMO Survey

JUNE 16, 2020

Marketers pivot digital : Given customer shifts, marketers are, in turn, adjusting their offerings and pivoting their businesses. indicate they have “shifted resources to building customer-facing digital interfaces” and 56.2% are “transforming their go-to-market business models to focus on digital opportunities.”

CMO 130

CMO Transform Customer Acquisition B2C 130

Martech

APRIL 19, 2023

Technology accounts for ~25% of the marketing budget and significantly contributes to customer acquisition costs (CAC). There is a direct relationship between spending and CAC and, ultimately customer lifetime value (CLTV). Bad technology choices will impact marketing performance. drove this home.

CMO 128

CMO Customer Acquisition Transform User-Generated 128