Adobe Experience Cloud Blog

APRIL 23, 2015

Customer retention. Demand gen/customer acquisition. Developing Your Customer Nurturing Muscle Is Critical. This commercial edge isn’t matched, though, when it comes to customer nurturing techniques. Marketing departments drive: . Asia Pacific. Product management. Cross sell/upsell. Corporate strategy.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Marketing Insider Group

JULY 24, 2024

Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too. Regularly analyze these metrics to refine your strategy and improve results. 6) Return on Investment (ROI) Understanding the financial impact of content marketing is essential to gauge its effectiveness and justify the investment.

Content Marketing 120

Content Marketing Customer Acquisition Marketers Marketing 120

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. Advocate , promoting the brand through word-of-mouth and reviews. Offer limited advocacy , rarely promoting the brand unless theres an issue. Engage , provide feedback, participate in programs and support brand growth.

Customer 109

Customer Price Customer Acquisition Customer loyalty 109

Hootsuite

SEPTEMBER 21, 2021

Keeping your finger on the pulse of how your customers are feeling and how loyal they are to your brand is key to keeping the lights on for your business. That’s where a Net Promoter Score, also called an NPS score, can help. The biggest benefit of the NPS is that it’s been shown to increase customer retention.

Promotion 133

Promotion Customer loyalty Gen Z Customer Journey 133

Martech

MARCH 14, 2025

Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data. Customer-centric perspective You have a holistic view of the customer journey that goes beyond creating promotional campaigns or generating leads. Improvements in marketing efficiency (e.g.,

Customer 100

Customer Customer Journey Customer Acquisition Management 100

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 121

Branding Customer loyalty User-Generated Promotion 121

Duct Tape Marketing

SEPTEMBER 12, 2018

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value written by Guest Post read more at Duct Tape Marketing. Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? How to Calculate Customer Lifetime Value.

Customer Acquisition 74

Customer Acquisition Customer Non-Profit Marketing Strategy 74

Martech

DECEMBER 2, 2024

Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions. Customer acquisition cost (CAC): Cost to acquire a new customer in both groups. This qualitative data can help you gauge the effectiveness of your marketing efforts. This helps isolate the impact of the campaign.

User-Generated 118

User-Generated Retail Marketers Marketing 118

Martech

DECEMBER 18, 2024

However, its up to the marketing team to determine how to position and promote that offer. He emphasizes, AI tools work best when data is unified, creating a comprehensive view of customer behavior. As Durraze puts it, The value of AI is not to eliminate creative strategy or human judgment but to empower teams with better information.

Transform 104

Transform CRM Analytics eCommerce 104

Hubspot Marketing

JULY 12, 2024

A cquisition and Advocacy Acquisition and advocacy communities are typically networks of ambassadors or advocates who help build awareness around your brand. Members promote your products and services through word of mouth, affiliate programs, and social media. posts, comments) Engagement: Conversation engagement (e.g.,

Management 106

Management Food User-Generated Customer Acquisition 106

illumin

AUGUST 27, 2024

A report from McKinsey shows that individual personalization can cut customer acquisition costs in half and increase revenue by as much as 15%. Some customers report that hyper-personalization has gone too far. In recent studies, 90% of retailers report that personalization is a must-have in the retail market.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. A team’s collaboration platform was struggling with high cost per customer acquisition. Generating leads is the lifeblood of any company.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Hubspot Marketing

OCTOBER 28, 2024

While it doesn’t cross-reference your customer data, it tells you if there are any usability issues that could block leads from converting. Image Source Gavin Yi , Founder & CEO of Yijin Hardware , told me that he used AI-driven heatmap analyses to check if their mobile app’s existing design promotes conversions.

Customer Acquisition 92

Customer Acquisition Price Customer Journey User-Generated 92

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. I cringe whenever I look at how many unopened emails live in my work inbox.

Direct Mail 122

Direct Mail Marketers Marketing Email Marketing 122

Hubspot Marketing

OCTOBER 14, 2024

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence. Consider production costs, what your competitors charge, and how much value your customers see in your product.

Price 117

Price Marketers Marketing User-Generated 117

Hubspot Marketing

MARCH 3, 2025

For example, Slack promotes growth through team invites. Source I love that they focus on giving readers helpful strategies instead of promoting their services. Tracking customer acquisition cost (CAC) and lifetime value (LTV) is essential to scaling ad campaigns sustainably. TikTok & Facebook Ads.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Search Engine Land

AUGUST 22, 2024

Prioritize promoting top-selling products and limit spending on those that don’t perform well. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. This approach is common when you have enough conversion data.

Non-Profit 85

Non-Profit Price User-Generated Advertising 85

Hubspot Marketing

OCTOBER 29, 2024

Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online. Manufacturers can sell directly to customers or work with a partner, like a distributor, to help them sell their products. B2B Marketplace B2B marketplaces are a growing (and thriving) sector of B2B ecommerce.

eCommerce 125

eCommerce B2C Manufacturing Retail 125

Litmus

OCTOBER 16, 2024

Psychographics (values, interests, lifestyle): Align messaging with customers’ values to deepen brand loyalty. Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns.

Health 93

Health Customer Journey User-Generated Marketers 93

Backlinko

JANUARY 6, 2025

maximum ad spend per customer. First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. Without this calculation, you risk burning your ad budget on dud campaigns. They sold 6,000 sets in 24 hours. “Sales looked great because thousands and thousands a week were going out.”

eCommerce 108

eCommerce Shipping Logistics Transform 108

Litmus

SEPTEMBER 25, 2024

Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table. Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails.

Management 96

Management Marketers Marketing CRM 96

Vertical Response

JANUARY 31, 2025

Email Marketing Effectiveness Email marketing is 40x more effective at acquiring customers than Facebook or Twitter Email marketing has proven to be a powerhouse in customer acquisition, boasting a success rate 40 times higher than that of social media platforms like Facebook and Twitter.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Hootsuite

JULY 15, 2021

This includes direct feedback from customer surveys or polls, and also reports that calculate how long it takes for tickets to be resolved. 14 customer service metrics to track. Here’s a breakdown of the top customer service metrics that matter. Net promoter score (NPS). Customer acquisition cost (CAC).

Customer 144

Customer Customer Acquisition Promotion Social Media Marketing 144

Hubspot Marketing

APRIL 15, 2020

Your customers are consuming messages in more ways than ever before -- online, in publications, on TV, the radio, and on their phones.to To feel confident promoting media on a specific platform, media planners need to know who is on each channel, in addition to understanding their target audience. name a few. It has an average of 3.1

Customer Acquisition 144

Customer Acquisition User-Generated Promotion CRM 144

Neil Patel

AUGUST 17, 2021

You’re trying to ensure your ideal customers have the right impression of your brand. You’re trying to promote your unique selling point (USP) and what makes your business stand out from the competition. Sure, you can’t tell people what to think, but you can certainly promote your brand in a way that nurtures positive associations.

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Adobe Experience Cloud Blog

MAY 24, 2019

A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. Of course, not all social media promotion is created equal. Analyzing which organic posts have performed well in the past is a good method for choosing which posts to promote. Social media.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Litmus

OCTOBER 31, 2024

When you combine that customer information with purchase history, you notice that most hiking customers buy your boots first and then order your backpack. Now, you can create a data-driven experiment that promotes your backpack range to new customers who express an interest in hiking.

CRM 87

CRM Management Email Marketing Transform 87

Adobe Experience Cloud Blog

NOVEMBER 4, 2016

It’s a no-brainer that being social–whether it’s promoting specials and discounts or responding to customer feedback–is crucial to building brand engagement. Turn Holiday Customers into Repeat Customers. Customer acquisition isn’t the end of the game, but the beginning.

Thought Leadership 134

Thought Leadership Retail Customer Acquisition Shoppers 134

Adobe Experience Cloud Blog

MAY 20, 2019

So, if you continue dedicating too much time to customer acquisition, you risk leaving opportunity (and money) on the table. Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. What’s the alternative?

Customer 134

Customer Thought Leadership Customer Acquisition Communications 134

Hubspot Marketing

MARCH 5, 2025

Marketers use marketing analytics to understand if marketing promotes a product or service successfully and increases sales. Customer Acquisition I spoke to Zayed Ahmed from ASL BPO about customer acquisition. Pro tip: You can make light work out of customer acquisition metrics using HubSpots resources.

Analytics 62

Analytics Customer Acquisition CRM Marketers 62

Customers.ai

NOVEMBER 18, 2024

By integrating seamlessly with Shopify, it enables businesses to set up and manage customer referral programs, incentivizing existing customers to refer new ones. This approach leverages satisfied customers to drive new sales, enhancing customer acquisition efforts. Ratings & Reviews: Shopify App Store : 4.8

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

MAY 29, 2024

” Strategies that Schwartz identified for retailers included implementing tools that can do intelligent pricing and promotions — right-time and right-price to the right customer, so not over-promotional. “Targeting new customers is becoming even more expensive,” said Schwartz.

Shoppers 115

Shoppers Non-Profit Retail Shipping 115

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. Includes customer’s self-reported attributes and behaviors. Collects zero and first-party data.

Manufacturing 129

Manufacturing Customer Acquisition Retail User-Generated 129

Martech

JUNE 1, 2022

The value exchange involves delivering valuable content that meets the audience’s needs — not just promotional messaging. Improving customer loyalty : Nudging your current customers to keep coming back and selecting your business over the competition is one of the most efficient ways to increase sales.

Customer Acquisition 115

Customer Acquisition Analytics Customer loyalty Customer 115

CXL

JULY 21, 2022

This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. The best-performing companies use north star metrics to understand progress in one of five areas: Growth efficiency; Customer acquisition; Custom action; Usage; User experience.

Customer Acquisition 100

Customer Acquisition Price User-Generated Promotion 100

Martech

JANUARY 15, 2024

Innovations for retail marketers include predictive insights into future potential promotion revenues, segment creation based on generative AI prompts, and content creation tools (visual content, email subject lines and body copy). Global Promotion Management and Referral Marketing. Global Promotion Management and Referral Marketing.

Retail 115

Retail Shoppers Customer Acquisition eCommerce 115

The CMO Survey

JUNE 16, 2020

Consistent with this, marketing employees were leveraged more for “getting active online to promote the company and its offerings” (69%) and “reaching out to current customers with information” (65%) compared to growth objectives such as “generating new products and service ideas” (44%) or “building partnerships” (41%).

CMO 130

CMO Transform Customer Acquisition B2C 130