Power Digital Marketing

APRIL 10, 2025

Fashion brands are facing a significant challenge: rising customer acquisition costs (CAC). As digital advertising becomes more expensive and consumer behaviors shift, brands are struggling to maintain profitability while attracting new customers. Why Are Customer Acquisition Costs Increasing?

Customer Acquisition 40

Customer Acquisition Fashion Customer Price 40

Adobe Experience Cloud Blog

JULY 17, 2015

Transformational inbound marketing is comprised of: Valuable content that is entertaining, educational, and inspirational, created to nurture buyers throughout their customer lifecycle. Attracting customers via content, social, SEO, blogging, and other inbound channels.

Transform 134

Transform Customer Acquisition Inbound Marketing eBook 134

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. by posting about it on social media).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. As a result, SEO (Search Engine Optimization) is vital for content marketing success as it improves your content’s visibility on search engines, driving organic traffic to your site.

Content Marketing 120

Content Marketing Customer Acquisition Marketing Marketers 120

Martech

SEPTEMBER 30, 2024

Generative AI is poised to accelerate priority work — especially in content management and SEO. And doesn’t this also affect SEO and conversion rates? It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” What about competitive advantage and brand perception?

Transform 140

Transform CMO Marketing Marketers 140

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Search Engine Journal

AUGUST 26, 2022

With increased competition, ecommerce stores are improving their customer acquisition strategies. A crucial part of this is technical SEO. The post How To Do Technical SEO For Ecommerce Websites appeared first on Search Engine Journal.

eCommerce 28

eCommerce SEO Customer Acquisition Customer 28

Martech

DECEMBER 16, 2024

But what if we let our customers guide us instead of the other way around? Customer acquisition costs and customer churn rates were high. Training Marketing training today overemphasizes specific channels think Google Ads certifications, LinkedIn marketing boot camps, advanced SEO workshops, etc.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Martech

MARCH 10, 2025

For users, this shift means: Less reliance on traditional search results: Instead of sifting through a long list of ranked web pages, consumers are given direct answers, minimizing the dependence on conventional SEO rankings for higher-funnel, informational queries.

User-Generated 107

User-Generated Customer Acquisition SEO Branding 107

Buffer Marketing

NOVEMBER 7, 2024

Technology Customers & awareness 3.1. Customer acquisition 4.7. Customer service 4.9. SEO From the SEO perspective, there are two most important things about competition you should focus on: the keywords they rank for and the backlinks they’ve got. Share of Voice 3.2. Sentiment 3.3. Geography 3.5.

Customer Acquisition 120

Customer Acquisition Price Non-Profit SEO 120

Calvyn Lee Blog

DECEMBER 6, 2023

Search engine optimization (SEO) may seem complex and intimidating at first glance. However, mastering a few core concepts can help unlock the full potential of SEO for driving targeted organic traffic, boosting conversions, and maximizing revenue for your business. Good SEO means better access to these prime positions.

SEO 130

SEO Customer Acquisition Analytics Management 130

Neil Patel

MAY 28, 2021

Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. If you have it in place, you can expand your customer base and quickly grow your business. How to do multiple-location SEO? What Is Multiple-Location SEO? The solution is multiple-location SEO.

SEO 145

SEO Shipping Food Retail 145

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 144

SEO B2C PR Whitepaper 144

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. A team’s collaboration platform was struggling with high cost per customer acquisition. Generating leads is the lifeblood of any company.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Hubspot Marketing

DECEMBER 23, 2024

I caught up with Irina Maltseva, the Growth Lead at Aura, and she gave me the scoop on how AI is helping her out: AI tools like AI Content Helper by Ahrefs and Clearscope have seriously sped up marketing tasks, especially SEO and content creation. One of the tools I use for this purpose is Surfer SEO.

Transform 111

Transform User-Generated Marketing Marketers 111

Search Engine Land

JULY 17, 2023

How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. However, if executed well, SEO can help you significantly boost your sales. And this is why many brands fail to see how SEO can help them increase sales.

SEO 92

SEO Customer Acquisition Transform Affiliate Marketing 92

Hubspot Marketing

MARCH 3, 2025

Content Marketing and SEO In my experience, content marketing and SEO play a major role in building awareness and generating organic leads. SEO has become more complex with AI-generated summaries and greater content competition. When people have a problem, their instinct is often to search for answers. Use case pages.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59

Hubspot Marketing

FEBRUARY 17, 2025

I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing. She runs PPC, I run SEO, and we both know our work impacts the other. Get Started With Media Mix Modeling As a marketer and primarily an SEO, I know the value of media mix modeling.

Transform 96

Transform Customer Acquisition SEO Retail 96

Backlinko

JANUARY 6, 2025

Read more: SEO vs. SEM: Whats the Difference? maximum ad spend per customer. Further reading: Google Ads Competitor Analysis: A How-to Guide (+ Top Tools) Build Your SEO Foundations Paid search delivers immediate results. So you want to maximize their SEO potential. Organic search is free but takes time to build up.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Search Engine Land

OCTOBER 14, 2022

In 4 smarter ways to measure SEO effectiveness , I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. SEO’s impact on other channels. SEO CAC (customer acquisition cost).

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). I also rely on HubSpot’s SEO Marketing Software to optimize content. Siloed data.

Analytics 121

Analytics Transform CRM Marketing 121

Neil Patel

SEPTEMBER 8, 2020

If you have the right local SEO agency, that’s not a problem. Know Your Goals and Desired Outcomes for Local SEO. If you’re hiring a local SEO agency, they should place special emphasis on the metrics that impact your revenue directly. 7 Characteristics of a Great Local SEO Agency. Agency focus.

SEO 128

SEO Customer Acquisition Price Communications 128

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. What might have been the issue?

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Backlinko

MARCH 27, 2025

Other important ones include: Average order value (AOV) Customer acquisition cost Customer lifetime value Return on ad spend (for paid advertising campaigns) These metrics tell you how well youre positioning your products, how targeted your audience is, and how effective your ad campaigns are. The post What Are Pageviews?

Customer Acquisition 83

Customer Acquisition Analytics Entertainment Product 83

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. SEO becomes a natural extension and revenues from Google traffic are a bonus on the business cake.

SEO 114

SEO Branding Entertainment Whitepaper 114

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. to be SEO-friendly. All this is based on intent – what does the customer want?

Product 89

Product SEO Customer Acquisition eCommerce 89

Search Engine Land

NOVEMBER 20, 2023

Many articles detail the top-level costs of SEO. While the fee you will pay an SEO consultant or agency is part of the cost to do SEO, getting results also requires a contribution in time and effort from the business. using SEO spend $500 (or less) per month on SEO. using SEO spend $500 (or less) per month on SEO.

SEO 101

SEO Customer Acquisition Communications User-Generated 101

Exposure Ninja

APRIL 22, 2025

SEO and Conversion Harmony Perhaps most impressively, the 1West insurance landing page mentioned ranks fourth in the US for the highly competitive term “business insurance” demonstrating that conversion optimisation and SEO are not mutually exclusive goals.

Customer Acquisition 52

Customer Acquisition SEO Price Communications 52

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Signal Privy Yotpo Smile.io ReferralCandy Justuno PushOwl Recart Stamped.io Gorgias Tidio Seguno Loox ReConvert PageFly SEO Manager Plug in SEO Customers.ai Shopify’s App Store is packed with options.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Hubspot Marketing

MARCH 5, 2025

Customer Acquisition I spoke to Zayed Ahmed from ASL BPO about customer acquisition. Ahmed claims that customer acquisition is B2B marketing data thats important to him because it shows me how people find us and why they choose us over others. Semrush is great for SEO and competitor research related to SEO.

Analytics 62

Analytics Customer Acquisition CRM Marketing 62

Hubspot Marketing

JULY 22, 2022

However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers.

Customer Acquisition 129

Customer Acquisition Direct Mail User-Generated Influencer Marketing 129

Spiralytics

DECEMBER 21, 2022

Technical SEO is an important aspect of building a thriving online store. Of course, having engaging, well-written content on your website is crucial to your SEO. However, your site structure and ease of navigation are also factors that customers consider in an e-commerce website. The Importance of Technical SEO for E-commerce.

SEO 95

SEO Telemarketing User-Generated Customer Acquisition 95

Search Engine Land

APRIL 13, 2023

SEO is the most undervalued marketing channel. In this article, you’ll learn seven proven ways to explain the value of SEO. Why most SEO reporting needs ripping up Resource-strapped search marketers rarely do themselves any favors. Generally speaking, SEOs give clients too much data they neither value nor understand.

SEO 96

SEO Customer Acquisition Analytics Branding 96

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO. Featured snippets and knowledge panels, once huge topics in the SEO community, are on the decline. There’s a big difference.

SEO 107

SEO B2C Transform User-Generated 107

Search Engine Land

MAY 28, 2024

In other words: Your budget that should be going to other channels so that you can grow the pie next year (hello, SEO!) Despite decreasing margins and increasing Cost of Customer Acquisition the rest of next year. Except in SEO, it’s often upside down. In other words, you spend 10% of the paid budget this year on SEO.

SEO 91

SEO Non-Profit Customer Acquisition Law 91

Backlinko

FEBRUARY 7, 2025

He explains how he uses platforms like G2 and Trustpilot to capture the voice of the customer: “Monitoring customer reviews highlighted how a competitor’s customers complained about hidden subscription fees. We saw an increase in our new customer acquisition rate.

Price 85

Price Customer loyalty Food Market Research 85

Search Engine Land

MARCH 8, 2023

When misalignments exist between a CMO’s vision and SEO, getting buy-in won’t be easy. Have you ever submitted an SEO report and been immediately asked to “put something in the calendar” to go through it? What makes an SEO report inadequate for the C-suite?

SEO 83

SEO Customer Acquisition CMO Communications 83