Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Buffer Marketing

NOVEMBER 7, 2024

Social media platforms Marketing 4.1. Social media 4.3. Content Marketing 4.6. Customer acquisition 4.7. Customer service 4.9. Key topics 3.4. Geography 3.5. Advertising 4.4. Influencers and other partners 4.5. Do your competitors have a referral strategy?

Customer Acquisition 121

Customer Acquisition Price Non-Profit SEO 121

Hootsuite

NOVEMBER 7, 2024

rather than using CPM awareness marketing campaigns. Brand loyalty increases your lifetime customer value. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. They share their love for your product with others.

Branding 115

Branding Customer loyalty User-Generated Promotion 115

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Get Started.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Hootsuite

JULY 15, 2021

Customer acquisition cost (CAC). Customer acquisition cost tracks the average amount of money spent on sales and marketing to obtain each new customer. This metric provides a partial way to track the ROI of social media, marketing, and sales teams. Download now. See it in action.

Customer 144

Customer Customer Acquisition Promotion Social Media Marketing 144

Sprout Social

APRIL 29, 2021

Marketing is a linchpin for revenue and our overall business strategy. But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development.

Transform 144

Transform Customer Acquisition Social Media Marketing Marketing 144

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. This trend is also true in the B2B market.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Search Engine Land

JULY 17, 2023

SEO should be seen as an integral part of growth marketing, capable of leveraging substantial bottom-line growth. Powerful customer acquisition channel You can acquire new customers effectively by shifting from using SEO solely as a traffic source to a customer acquisition channel.

SEO 92

SEO Customer Acquisition Transform Affiliate Marketing 92

Social Media Examiner

MARCH 23, 2023

In this article, you’ll discover a marketing strategy for acquiring new customers. How Customer Acquisition Can Transform Your Business Let’s think about where the money is on social media. Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you?

Transform 122

Transform Customer Acquisition Marketing Strategy Customer 122

Calvyn Lee Blog

JANUARY 18, 2022

It will teach you about marketing strategies in digital marketing and how to apply, what you learned in a practical way, including email marketing, Search Engine Optimization (SEO), Paid ads (PPC), social media marketing, re-targeting and integrating digital marketing with traditional marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 133

Gen Z Inbound Marketing User-Generated Entertainment 133

Sprout Social

MARCH 19, 2020

Agencies are always looking for ways to win new clients and social media is one of the best places to see and be seen. While still keeping up with traditional ways to get clients like referrals, agencies can attract new business through social media marketing. .

Thought Leadership 141

Thought Leadership Customer Acquisition Education Industry Insights 141

Hootsuite

SEPTEMBER 29, 2020

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. Think about various ways your social media investment might create value, like.

Health 145

Health Social Media Marketing Analytics Digital Marketing 145

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Calvyn Lee Blog

JANUARY 24, 2023

These accounts are different from your regular prospects – they are in-market and active, and therefore more likely to convert. G2 customers see massive results in increasing conversions and lowering customer acquisition costs (CAC) when they plug this high-quality intent data into their LinkedIn campaigns.

Customer Acquisition 130

Customer Acquisition CMO Customer Product 130

Hubspot Marketing

OCTOBER 4, 2019

This dashboard from DataPine is the kind that could be useful to a marketing team in just about any industry that has a high price point -- and, therefore, a high customer acquisition cost. Smartsheet provides Excel templates for a variety of marketing dashboards. Large Ticket Item Dashboard.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers Customer Acquisition 145

Hubspot Marketing

AUGUST 9, 2018

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR 145

PR Marketing Marketers Non-Profit 145

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.

Key Performance Indicator 111

Key Performance Indicator Social Media Marketing Analytics Customer Acquisition 111

Hootsuite

JULY 13, 2022

And of course, part of that is improving their customer experience. The formula to calculate your CLV is this: CLV = (Annual revenue per customer * Customer relationship in years) – customer acquisition cost (CAC). Customer experience management can be a powerful tool for driving growth and long-term success.

Customer 130

Customer Customer Journey Customer Acquisition Analytics 130

Hootsuite

OCTOBER 20, 2020

In addition to boosting employee engagement and satisfaction, social media boosts the efficacy of other marketing campaigns by amplifying the impact of digital channels like websites and email marketing. It can also help reduce customer acquisition costs.

Transform 135

Transform Customer Health Communications 135

Adobe Experience Cloud Blog

MARCH 1, 2011

It featured Paul Gillin and Eric Schwartzman, co-authors of the new B2B social media marketing book , Social Marketing to the Business Customer. In this second in a series of posts, Paul addresses some more of your top questions about B2B social media marketing.

Customer Acquisition 99

Customer Acquisition Law Social Media Marketing Communications 99

SMA Marketing

JANUARY 11, 2024

CAC Customer acquisition cost (CAC) is a key metric that businesses use to calculate the expenses incurred in acquiring customers and evaluate the profitability and efficiency of their sales. It also stretches into email and social media marketing and some other activities you might need to do.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

OnPassive Marketing

APRIL 29, 2022

What is marketing automation? Marketing automation is the practice of using software to automate marketing processes. This can include activities such as email marketing, lead generation, and social media marketing. Marketing automation can be broadly classified into two types.

Customer 90

Customer Branding Social Media Marketing Marketing 90

Neil Patel

APRIL 26, 2021

If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. People want to learn SEO and social media marketing from me. Here’s how to do just that. The CTA says how often I publish new videos.

SEO 145

SEO Promotion Social Media Marketing Customer Acquisition 145

Hootsuite

SEPTEMBER 21, 2021

Our free Customer Service Performance Report template includes an NPS calculator, as well as calculators to help you measure other business metrics such as: Customer churn, Customer acquisition costs, Customer lifetime value, Net Promoter Score, And more. Best of all, it’s totally free. See it in action.

Promotion 130

Promotion Customer loyalty Gen Z Customer Journey 130

Martech

FEBRUARY 22, 2022

Zoho CRM Plus helps brands improve customer experiences through its wide range of unified solutions. The platform provides marketers with omnichannel engagement support, social media marketing tools, marketing analytics, chatbots, and customer segmentation features. Greater profits.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Businesses Grow

APRIL 3, 2023

To set the stage, in 2009, social media marketing was just creeping into the mainstream. There weren’t any big social media marketing conferences, nothing like “content marketing,” and nobody was using the term “influencers.”

Marketing 135

Marketing Marketers Social Media Marketing Education 135

Adobe Experience Cloud Blog

MAY 24, 2019

With an innovative marketing automation system connected to your digital advertising campaign, you can monitor the metrics that matter most—from engagement rates to conversions. The post How to Advertise on Social Media—A Marketer’s Quick-Start Guide appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

The CMO Survey

JUNE 16, 2020

Overall sales revenue drop 17% : Despite online sales gains, marketers report major losses across sales revenue, profits, and customer acquisition during the pandemic. of marketers reporting the loss of over 50% of their revenues. Percentage of Company Sales from the Internet. on average, with 16.9%

CMO 130

CMO Transform Customer Acquisition B2C 130

Marketing Insider Group

JANUARY 24, 2023

The influencer marketing industry reached almost $17B in the year 2022. 82% of people trust social networks social networks to guide purchasing decisions. 86% of women use social media for purchase advice. It’s easier and cheaper to keep current customers happy than to acquire new ones. Content is like gold.

Marketing Strategy 87

Marketing Strategy Customer Acquisition Marketing Marketers 87

Hubspot Marketing

JANUARY 7, 2024

Growth Marketing Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Hubspot Marketing

MARCH 18, 2020

Social Media Team. Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Your social media team will create and execute social media marketing efforts. Lead Acquisition Specialist. Customer Acquisition Specialist.

Inbound Marketing 140

Inbound Marketing SEO eBook Communications 140

Lusha

NOVEMBER 11, 2024

Important Numbers to Watch Here are some key numbers you should keep an eye on: Conversion Rate : This shows how many leads become customers. Customer Acquisition Cost (CAC) : This is the amount of money you spend to get a new customer. It includes all your marketing and sales costs.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Hootsuite

OCTOBER 20, 2022

Social selling. New customer acquisition channels. Turn customer service conversations into sales with Heyday. The post 10 New Retails Trends You Need to Know for 2023 appeared first on Social Media Marketing & Management Dashboard. Self-serve commerce. Automations. Same-day delivery.

Retail 127

Retail Shipping eCommerce Law 127

Duct Tape Marketing

JANUARY 30, 2014

It’s the best and worst time to be a marketer. It’s the best, because marketers are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels. As media budgets increase, however, there will be much more pressure on marketers to stand out.

Customer Acquisition 78

Customer Acquisition Inbound Marketing Marketing Marketers 78

Marketing Insider Group

FEBRUARY 3, 2022

An effective marketing strategy considers digital marketing tactics such as content marketing, social media marketing, search marketing, as well as offline marketing activities such as events. It should also include a balance of paid, owned, and earned media.

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107