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[Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention

Adobe Experience Cloud Blog

[Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention appeared first on Marketo Marketing Blog - Best Practices (..)

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Why You Should Treat Partner and Customer Acquisition the Same Way

Adobe Experience Cloud Blog

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.

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6 SaaS Lead Generation Mistakes You Should Avoid

Jeff Bullas

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. A team’s collaboration platform was struggling with high cost per customer acquisition. Generating leads is the lifeblood of any company.

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Why marketing should own sales enablement technologies

Martech

Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there. Upcoming events or thought leadership that match their interests. The content theyve engaged with.

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Reap the Benefits of the Most Wonderful Time of the Year All Year Long [Infographic]

Adobe Experience Cloud Blog

Turn Holiday Customers into Repeat Customers. Customer acquisition isn’t the end of the game, but the beginning. You’ll probably acquire many new customers during the holiday season, but can you keep them? Implementing a retention strategy is paramount to growing your business. . <a

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Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Adobe Experience Cloud Blog

Instead of showing "activity," model and measure the real cost of customer acquisition and the importance of repeat business—the most profitable source of revenue. But busy-ness doesn't lead to business: the fact you had 150,000 "impressions" this month doesn't help any sales rep make his number.

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Looking for Higher Marketing ROI? Engage Your Customers

Adobe Experience Cloud Blog

Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. Curious about how a customer engaging strategy can boost your ROI? Download our new ebook, Improve Customer Acquisition with an Engagement Strategy here: .

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