Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick. Think again!

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Customer Acquisition Customer Key Performance Indicator Transform 124

Martech

MARCH 6, 2025

Let’s break down this transformation into three key phases. Traditional ABM is often a marketing-driven initiative focused primarily on new customer acquisition. The future of B2B is in identifying and engaging the right accounts with the right message at the right time continuously throughout the customer lifecycle.

Transform 101

Transform Customer Acquisition Customer Journey Customer 101

Marketing Insider Group

AUGUST 5, 2024

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Customer Acquisition Cost (CAC) CAC shows the cost of acquiring a new customer through your ads. Analyzing paid media performance isn’t just a good idea; it’s essential.

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Transform Analytics Customer Acquisition User-Generated 128

Hubspot Marketing

FEBRUARY 17, 2025

Stay tuned later, Ill share some real-life examples of how MMM has transformed a business's approach to marketing. When asked about the value of MMM, Whittaker said it had transformed how we allocate marketing budgets and measure cross-channel impact. OCallaghan describes MMM as transformational.

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Transform Customer Acquisition SEO Retail 103

Martech

DECEMBER 16, 2024

But what if we let our customers guide us instead of the other way around? Customer acquisition costs and customer churn rates were high. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies. Also, the user base and revenue skyrocketed by 3,900%.

Marketing Strategy 103

Marketing Strategy Customer Transform Marketing Mix 103

Marketing Insider Group

NOVEMBER 13, 2018

It used to be that you could accelerate growth with huge customer acquisition. Today, the best companies are growing through customer success. A CX Consulting to talk about customer success. […]. The post Transform Your Customer Success Journey and Accelerate Growth appeared first on Marketing Insider Group.

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Transform Customer Customer Acquisition Marketing 91

Marketing Insider Group

OCTOBER 1, 2024

Similarly, customer service reports can highlight response times or satisfaction levels, giving businesses a clear view of how well they meet customer needs. Tracking these interactions and performance metrics helps you make informed decisions, optimize processes, and improve customer relationships. What is CRM Analytics?

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Search Engine Land

SEPTEMBER 26, 2024

A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud. ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance.

CRM 94

CRM Transform Customer Acquisition Advertising 94

Hubspot Marketing

DECEMBER 23, 2024

From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Now, she notes, generative AI has transformed the core of marketing activities. That includes digital marketing or marketing technology.

Transform 114

Transform User-Generated Marketing Marketers 114

Martech

FEBRUARY 14, 2025

Real revenue impact starts with customer acquisition costs. Your data analysts should speak the language of customer behavior, not just SQL. This transformation creates fear. Dig deeper: What do C-level execs think of their GTM strategies? Your predictive analytics should identify high-value prospects across channels.

Finance 106

Finance Transform Customer Journey Customer Acquisition 106

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. This process is overwhelming, time-consuming, and riddled with challenges. Siloed data.

Analytics 121

Analytics Transform CRM Marketing 121

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. A team’s collaboration platform was struggling with high cost per customer acquisition. Generating leads is the lifeblood of any company.

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Customer Acquisition User-Generated Non-Profit Transform 260

Hubspot Marketing

SEPTEMBER 6, 2024

RetentionX is an AI tool for ecommerce businesses that can prevent churn, increase retention rates, optimize customer acquisition channels, and automate certain workflows. RetentionX helps you easily collect and analyze valuable customer data. Features Customer segmentation. Can be pricey.

eCommerce 99

eCommerce Price Transform CRM 99

Lynton Web

JANUARY 27, 2025

Effective reporting transforms raw data into strategic decisions, strengthens accountability, and illuminates paths to expansion. Strong HubSpot reporting practices deliver essential benefits that transform how your franchise network operates, from improving lead management efficiency to optimizing marketing investments.

Transform 52

Transform Key Performance Indicator Health Customer Acquisition 52

Martech

SEPTEMBER 18, 2024

This optimizes engagement across the entire customer lifecycle — from initial awareness to post-purchase support. Instead of being labor-intensive and time-consuming, AI transforms A/B/n testing into a continuous, dynamic process. Generative AI also revolutionizes traditional A/B/n testing.

Branding 67

Branding Transform Customer Acquisition Customer loyalty 67

Social Media Examiner

MARCH 23, 2023

In this article, you’ll discover a marketing strategy for acquiring new customers. How Customer Acquisition Can Transform Your Business Let’s think about where the money is on social media. Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you?

Transform 122

Transform Customer Acquisition Marketing Strategy Customer 122

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. This collaboration transformed our strategy. Tracking customer acquisition cost (CAC) and lifetime value (LTV) is essential to scaling ad campaigns sustainably. Why it matters: LTV sets a limit on how much you can invest in customer acquisition.

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Customer Acquisition User-Generated Customer loyalty Marketing 61

Welcome Software

FEBRUARY 27, 2025

Poor personalization doesn't just impact immediate sales and profitability; it can create a ripple effect that negatively impacts customer engagement across the board. Optimizely has helped hundreds of leading retailers transform their customer experiences through sophisticated personalization.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges.

Influencer Marketing 96

Influencer Marketing Marketing Strategy Marketing Marketers 96

Bannerflow

MAY 22, 2022

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. Consequently, it’s clear this is a sector where digital transformation is a priority. Customer acquisition costs in iGaming are notoriously higher than in other industries.

Transform 52

Transform User-Generated Customer Acquisition Digital Marketing 52

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 105

Transform CMO Key Performance Indicator Customer loyalty 105

Backlinko

JANUARY 6, 2025

Start with five customers this week. Even if you’re swamped, you can find 75 minutes for conversations that could transform your business. The goal is to build such deep customer understanding that product failures become nearly impossible. maximum ad spend per customer. Take detailed notes using their exact words.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Adobe Experience Cloud Blog

MAY 17, 2012

start-ups – to transform their revenue processes and realize significant increases in performance and results. I believe there is huge ground to be gained and efficiencies to be realized by thinking more holistically and methodically about the various phases of the customer lifecycle.

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Management Transform Customer Customer Acquisition 115

Adobe Experience Cloud Blog

MAY 24, 2011

First, businesses today need to transform how they create, manage, and accelerate revenue. Now, there is a new global study that clearly underscores these points by quantifying the bottom-line financial impact of transforming a company’s sales and marketing activities through RPM. 15 percent reduction in customer acquisition costs.

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Management Transform Customer Acquisition Place 113

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases in average revenue per customer.

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Transform B2C Thought Leadership Customer Acquisition 134

Buffer Marketing

MARCH 5, 2025

Are you focusing on customer acquisition? Or do you want to retain existing customers? Use the SMART goals acronym to transform a vague goal into a concrete one: S pecific: What do you want to achieve using social media marketing? How do you set social media goals ? Perhaps you want to save costs and improve efficiency.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Transform 108

Transform Customer Customer Acquisition Finance 108

Martech

APRIL 22, 2022

AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. Frequently asked questions about AI marketing. Learn more about AI marketing.

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Transform Marketing Marketers Analytics 145

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. Marketing is a linchpin for revenue and our overall business strategy.

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Transform Customer Acquisition Social Media Marketing Marketing 144

Martech

DECEMBER 27, 2023

Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks.

CRM 105

CRM Transform Customer Acquisition Analytics 105

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Transform 127

Transform CMO Customer Acquisition Finance 127

SocialPilot

JANUARY 27, 2025

The Internet revolution has radically transformed the way people shop for almost everything. Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. About 70% of customer s are influenced by online reviews and 89% of them purchase within a week after reading reviews.

Customer 64

Customer Transform Shoppers Real Estate 64

Lusha

JULY 4, 2023

These include customer acquisition cost, customer lifetime value, monthly recurring revenue, and churn. The post Transforming Sales with Account-Based Selling appeared first on Lusha. Or are clients giving your product a try and then leaving?

Transform 52

Transform Customer Acquisition Customer loyalty CRM 52

Lynton Web

NOVEMBER 26, 2024

Consider how one financial services firm transformed its lead generation process through this analytical approach. Ready to transform your marketing measurement strategy? After noticing low engagement with their "Schedule a Call" option, they didn't just report the numbers — they dug deeper to understand why with the help of our team.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Martech

NOVEMBER 18, 2022

The top goal for advertisers with their media investment is customer acquisition (61%). Meanwhile, the digital transformation of advertising continues, including the recent and ongoing acceleration of digital out-of-home (DOOH) , and advertisers are taking notice. Dig deeper: Why we care about retail media networks.

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Transform Retail Customer Acquisition eCommerce 114

Customers.ai

NOVEMBER 18, 2024

By integrating seamlessly with Shopify, it enables businesses to set up and manage customer referral programs, incentivizing existing customers to refer new ones. This approach leverages satisfied customers to drive new sales, enhancing customer acquisition efforts. Start transforming your Shopify store today!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

AUGUST 12, 2021

The sheer scale of moving from a legacy print-based coupon system to a 21st-century digital loyalty program required a platform with robust capabilities that could easily align with David’s Bridal’s digital transformation goals. Why we care. Anecdotally and through observation we know this to be true.

Transform 107

Transform CMO Customer Acquisition Retail 107