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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

But what if we let our customers guide us instead of the other way around? Customer acquisition costs and customer churn rates were high. They decided to do something radical: talking with their customers instead of at them. This aligned its growth strategy with what mattered most to its users.

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Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. Analyzing paid media performance isn’t just a good idea; it’s essential.

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Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

Hubspot Marketing

From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Now, she notes, generative AI has transformed the core of marketing activities. AI lends a hand of help here, too.

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6 SaaS Lead Generation Mistakes You Should Avoid

Jeff Bullas

Generating leads is the lifeblood of any company. Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. An idea of how important lead generation is runs through their DNA. Ignoring quality.

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Media Mix Modeling: What It Is and How to Use It [+ Examples]

Hubspot Marketing

Stay tuned later, Ill share some real-life examples of how MMM has transformed a business's approach to marketing. Spot Synergies Between Channels Aaron Whittaker is the vice president of demand generation at Thrive Internet Marketing. OCallaghan describes MMM as transformational. Watch out for poor segmentation.

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The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer

Hubspot Marketing

But users werent converting, and growth stalled. We didnt fully understand how customers found and engaged with our product. This collaboration transformed our strategy. For example, many trial users hit a wall right after signing up. Effective SaaS marketing goes beyond generating leads. Something was off.

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7-week influencer marketing strategy template

Sprout Social

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. Monitor any potential issues.