Marketing Insider Group
OCTOBER 18, 2021
Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions.
Martech
DECEMBER 18, 2024
However, its up to the marketing team to determine how to position and promote that offer. Even if AI identify an audience segment that responds better to video, marketers still need to craft content that engages them. This interplay between AI and human expertise shifts the role of marketing leaders.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
AUGUST 25, 2016
While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Creating Cost-Effective Social Videos. Creating Cost-Effective Social Videos. Customer Acquisition.
Hubspot Marketing
JANUARY 6, 2021
If you already use video as a part of your marketing, incorporating it into your landing page strategy can help you increase conversion rates. In fact, relevant embedded video content can increase conversions by 86% , and 80% of video marketers say that video has directly increased sales.
Adobe Experience Cloud Blog
DECEMBER 3, 2019
More so than most areas of marketing, video marketing takes a village. Perhaps you’re trying to attract new customers: What’s your current customer acquisition cost, and what cost per acquisition would successful video content achieve? A manager has to corral the creative team.
Martech
OCTOBER 27, 2023
Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. Why we care. HubSpot’s research found that 53% of U.S.
Marketing Insider Group
JULY 18, 2016
Whether it is on a smartphone, tablet, or desktop, consumers are opting for video content over all other content choices. The post How Brands Can Leverage The Insatiable Demand For Video Content appeared first on Marketing Insider Group.
Expert insights. Personalized for you.
145 
Let's personalize your content