Marketing Insider Group

JANUARY 9, 2023

And content can include anything from whitepapers and infographics to blog posts and videos. Some helpful KPIs to track include customer lifetime value, number of sales-qualified leads, and customer acquisition cost. Sometimes, all it takes is a reminder or two. Informational, inspirational content.

Whitepaper 118

Whitepaper User-Generated Customer Acquisition Shoppers 118

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere? It also includes engagement on the page or post.

SEO 143

SEO B2C PR Whitepaper 143

Marketing Insider Group

FEBRUARY 13, 2023

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Create Personalized Content Consistently Beating out the competition is much easier when you create a memorable customer experience.

B2C 137

B2C Whitepaper Marketers Marketing 137

Adobe Experience Cloud Blog

JANUARY 7, 2015

A study from Forbes found that 49% of companies are unhappy with their current marketing technology’s ability to support their customer acquisition goals (I could only guess that the other 51% lied in the survey). Your prospective customers are out there looking for resources; you can get to be their number one resource.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Martech

DECEMBER 8, 2021

It’s come a long way from meeting the buyer on the phone or in-person; a long way from being able to assume the buyer is sitting in front of a desk-top computer from nine to five reading your white papers. Account-based marketing: A snapshot. What it is. — to targeted accounts.

Whitepaper 96

Whitepaper B2C Direct Mail Customer Acquisition 96

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. Interactive and personalized content generates positive impacts on the accuracy of the calculation of some metrics , such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV).

Whitepaper 90

Whitepaper Customer Acquisition User-Generated eBook 90

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. year over year in the same period.

Education 111

Education Marketing Strategy Branding Energy 111

Lusha

DECEMBER 9, 2024

This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience. The key is to consistently produce high-quality content that educates, informs, or entertains your potential customers. Customer Acquisition Cost (CAC): Let’s discuss the bottom line.

CRM 52

CRM Whitepaper eBook User-Generated 52

Marketing Insider Group

FEBRUARY 8, 2021

Fleshing out those thoughts in blog posts, white papers, and ebooks can start turning heads your brand’s way. Use current events that impact your target customers’ industries to extend your reach even further. Use content marketing to place yourself and your expertise on the leading edge of your industry.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111

Adobe Experience Cloud Blog

MARCH 25, 2010

It recognizes that demand generation is the key source of new customer acquisition, and it knows the primary job of a sales rep is to sell and close business, not create new opportunities. The new revenue engine consists of systematic, repeatable processes than span marketing and sales to drive consistent, predictable revenue.

Management 101

Management Customer Acquisition Direct Mail Whitepaper 101

Neil Patel

JANUARY 2, 2021

For example, say someone signs up to download a whitepaper on your landing page. This is perfect for mid-size companies that need to keep every dollar focused on customer acquisition for as long as possible. #4 . #2 LeadMD – Best for Tech Stack Integration. 4 Bluewolf – Best for Salesforce Automation.

CRM 145

CRM Marketers Marketing Whitepaper 145

Martech

JANUARY 12, 2022

Lean Marketing is about being agile, about viewing each campaign or marketing activity as one step in the ever-improving progress towards customer acquisition and ultimately customer satisfaction. Lean Marketing. Scrum is a process framework used to manage product development and other knowledge work.

Whitepaper 113

Whitepaper Marketers Marketing Logistics 113

Sprout Social

MAY 18, 2016

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation?

User-Generated 108

User-Generated Whitepaper eBook Partner Marketing 108

Search Engine Land

JANUARY 17, 2024

A consistent brand narrative across every touchpoint on every relevant platform enhances the customer acquisition funnel. PDF guides or whitepapers) that provide in-depth analysis and explanations that serve users seeking comprehensive knowledge or solutions. What audience you serve. Downloads (i.e.,

SEO 114

SEO Branding Entertainment Whitepaper 114

Adobe Experience Cloud Blog

MAY 3, 2016

Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Rock Content

AUGUST 25, 2023

You should regularly roll out: eBooks Long-form articles Case studies Whitepapers Emails Webinars Podcasts You’ll also want to use social media posts to promote your content and keep it in front of all the stakeholders. Start by creating eBooks, case studies, white papers, and other content for your website.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Search Engine Land

JANUARY 16, 2024

AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. The new year has just begun, and the digital marketing landscape continues to evolve rapidly.

Customer Acquisition 82

Customer Acquisition Digital Marketing Marketers Marketing 82

Hubspot Marketing

AUGUST 9, 2018

Growth marketing takes into account the fact that retention is a major factor of growth and therefore prioritizes both customer success and customer acquisition. Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Content Marketer.

PR 144

PR Non-Profit Marketers Marketing 144

Search Engine Land

JANUARY 16, 2024

Find out where your ideal customers hang out and what types of content are most likely to bring them to your brand with a cross-platform lead generation content marketing experiment. Tactic: Lead magnets, promos, contests, giveaways, challenges, influencer partnerships.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Rock Content

APRIL 21, 2020

Content marketing keeps this customer engaged with your brand and allows the availability of various types of after-sales content, such as newsletters, which reinforce long-term loyalty. Reduces Customer Acquisition Cost (CAC). CAC is a metric that points out the value you invest in marketing and sales to get a new customer.

Content Marketing 52

Content Marketing Whitepaper eBook Non-Profit 52

Duct Tape Marketing

JANUARY 8, 2015

Here are 4 key reasons that inbound marketing is the right investment for small businesses who are looking for an effective marketing method for customer acquisition. With inbound marketing, you provide valuable content like whitepapers, infographics and blog posts that help attract your ideal customer.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Sachs Marketing Group

JULY 11, 2023

On the other hand, a B2B technology company might focus on creating in-depth white papers, case studies, webinars, and blog posts on industry trends and best practices. This could be website traffic, lead generation, conversion rates, customer acquisition costs, or others.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Rock Content

AUGUST 6, 2023

Examples of lead magnets include whitepapers, e-books, checklists, free trials, webinars, or discount codes. KPIs to help you achieve this include: Market share New customer acquisition rate Sales growth in new markets 7. For this, you will need to carefully define your KPIs so that they can provide you with the most benefit.

Key Performance Indicator 94

Key Performance Indicator Marketers Marketing Whitepaper 94

Hubspot Marketing

MARCH 21, 2024

Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. These factors have led to one outcome: declining interest in construction and home improvements. Inbound leads are down by 3.8%, web conversions by 0.65%, and web traffic by 6.84%. This way, your sales pipeline never runs dry.

Marketers 128

Marketers Marketing User-Generated Promotion 128

Duct Tape Marketing

NOVEMBER 23, 2016

leads that became customers), examine the individual goal completion paths. Did they view a product demonstration, request a free trial, sign up for an account, download a whitepaper, watch a webinar or visit a services page? Working backward from converted leads (i.e. Drop him a note here.

Whitepaper 77

Whitepaper User-Generated CRM Thought Leadership 77

Hootsuite

FEBRUARY 12, 2015

Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. For example, consider the more technical B2B content, such as whitepapers or case studies. Plus, social media helps making and maintaining that initial connection easy on the budgets.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

CXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. an ebook); Then you blast them with sales messaging (e.g.,

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Rock Content

JULY 28, 2020

Here at Rock Content, we have created a CAC (customer acquisition cost) to help marketers understand how much they spend acquiring new clients. White Papers. White papers usually present more technical content than ebooks and blog posts. Made with Ion.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Hubspot Marketing

JUNE 26, 2018

Two thirds of customers have made a purchase as a direct result of an email marketing message. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Whitepaper. Perhaps the best reason to use email marketing is that you own the channel. Infographic. Report or Study.

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145

Lusha

DECEMBER 9, 2024

Value-driven content: Share relevant articles, case studies, or white papers that demonstrate your expertise and provide solutions to their pain points. Customer acquisition cost (CAC): This is the cost of acquiring a new customer. Show that you’ve done your research and understand their challenges.

CRM 52

CRM Communications Direct Mail Whitepaper 52

Lynton Web

OCTOBER 27, 2023

This involves producing content that showcases your expertise, provides insights, and adds value to your audience — for instance, producing whitepapers on industry trends, hosting podcasts with industry experts, or creating in-depth guides on solving common issues in your sector.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketers Marketing 59

Hubspot Marketing

SEPTEMBER 9, 2024

This tactic also works with templates, calculators, whitepapers, or original survey data. Luckily, there is a way to determine how much new customer acquisition volume is not being accounted for: it’s called geographic lift. Give people the first 2 pages as a teaser and say, ‘If you want this whole thing, give us your email.’

Direct Mail 98

Direct Mail Non-Profit Marketers Marketing 98

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Lusha

JULY 11, 2024

This interest could manifest in various ways: Downloading a piece of content: They may have grabbed your latest eBook or whitepaper. This could include downloading a whitepaper, attending a webinar, or requesting a demo. For example, a demo request might be worth more points than a whitepaper download.

Whitepaper 52

Whitepaper Transform CRM eBook 52

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Animalz blog

MAY 3, 2024

Enterprises typically have more customer acquisition channels, giving content teams more runway and budget to take on ambitious content marketing campaigns. The business has diversified customer acquisition channels. Enterprises are more likely to outsource specialized work to agencies and contractors.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Customer acquisition cost Check and analyze your campaign performance often, and tweak your approach as needed.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52