Martech

JANUARY 9, 2025

By leveraging AI to reflect their core values, brands will create more consistent and emotionally resonant customer experiences. Moreover, these AI agents will enable brands to maintain a coherent voice and presence across all touchpoints, fostering stronger customer loyalty and trust. How does this work?

Customer loyalty 125

Customer loyalty CMO Retail Customer Journey 125

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. 5 email personalization best practices for a winning strategy Email personalization takes effort, but it pays off big time for your email marketing strategy.

Email Marketing 101

Email Marketing Customer Journey Marketing Marketers 101

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Email Marketing 105

Email Marketing Customer Journey Customer loyalty eCommerce 105

Marketing Insider Group

NOVEMBER 30, 2021

But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. In this blog, we share how you can build trust using a customer marketing strategy. What is Customer Marketing? Let’s start by defining customer marketing.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Sprout Social

JULY 24, 2024

Customer engagement metrics are the metrics for measuring how engaged your customers are. They help you measure how customers interact with your brand and how they respond to your marketing strategies. Tracking these metrics will show you how to address pain points and improve your customer experience strategy.

Customer 115

Customer Customer loyalty Analytics Promotion 115

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. ” Marketers need to develop strategies that align with this new reality.

Thought Leadership 84

Thought Leadership Customer Journey Customer loyalty Marketing 84

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 106

Customer loyalty Customer Food Entertainment 106

Martech

OCTOBER 2, 2024

Improved customer loyalty. To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs. Identify the most valuable leads as customer behaviors evolve. But these can include: Increased engagement rates.

Analytics 92

Analytics Transform Customer Acquisition Customer loyalty 92

Scoop.it!

JULY 18, 2024

By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. Using this data, you can maximize ROI by channeling more resources into reliably high-performing content for your most engaged customer segments.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Search Engine Land

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 86

Customer loyalty Customer Food Entertainment 86

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. When you understand the key stages in the path to purchase, you can create strategies that resonate with your customers at every step. Pro Tip : Use Customers.ai

Customer 88

Customer eCommerce Shipping Customer Journey 88

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

illumin

FEBRUARY 19, 2025

User behavior continually changes as new websites, platforms, and online hangout spots appear and disappear this means your strategy must also change. Continuously grow your email list Email marketing remains a steadfast way to grow your audience. Leverage loyalty Customer loyalty is king in 2025.

Customer loyalty 92

Customer loyalty Marketing Marketers Retail 92

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. As a sign of true company-wide buy-in, 95% of marketing leaders plan to maintain or increase their influencer marketing budgets, per The Sprout Social Index.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Hubspot Marketing

MARCH 3, 2025

Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing?

Customer Acquisition 62

Customer Acquisition User-Generated Customer loyalty Marketing 62

Customers.ai

DECEMBER 20, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Book a Demo Why You Need Both Reactive and Proactive Relationship Marketing Reactive and proactive relationship marketing arent either-or strategies. This creates a stable revenue stream over time.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. And it is not just traditional ad spending. Digital media costs will soar. This surge signals a dramatic disruption in the commercial media landscape.

Branding 69

Branding Transform Customer Acquisition Customer loyalty 69

OnPassive Marketing

JUNE 6, 2022

This is precisely why companies create a customer journey map and try to figure out how to improve user experiences. Customer loyalty, improved customer service, and increased ROI are three things that every company prioritizes. What Is A Customer Journey Map? Types Of Customer Journey Maps.

Customer Journey 61

Customer Journey Customer Shipping Customer loyalty 61

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Duct Tape Marketing

DECEMBER 20, 2024

Remember that trust and values drive marketing trends. Customers are increasingly interested in brands that share their values. Focusing on these key trends can lead to repeat purchases and stronger customer loyalty. Around 40% of marketers allocate a quarter of their budgets to influencer campaigns.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Hubspot Marketing

APRIL 4, 2023

Behavioral segmentation helps businesses retain customers because marketers know how to personalize the experience to different users. Tailoring experiences so that users feel like their needs are being prioritized increases customer loyalty. For those customers, your Q4 messaging could amp up holiday deals and offers.

Customer loyalty 144

Customer loyalty Customer Journey CRM Product 144

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Omnichannel marketing Omnichannel marketing refers to an integrated approach across all channels. Delivering a unified view of the customer. Multichannel. Omnichannel. Omnipresent.

Customer loyalty 121

Customer loyalty Customer Journey Marketing Marketers 121

Marketing Insider Group

SEPTEMBER 2, 2020

By delivering top-line growth through marketing strategy and channels, CMOs can unify different departments to drive the company’s growth agenda. Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. Marketing is an investment.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Adobe Experience Cloud Blog

MARCH 9, 2020

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? The experience of the entire customer journey, from initial engagement to interest to purchase and beyond, is an essential part of the product. Let’s begin with the experience economy.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Adobe Experience Cloud Blog

FEBRUARY 4, 2020

To help you get innovating we’ve outlined five risks of doing nothing when it comes to your digital marketing strategy. The competition is coming for your customers. You knew the competition was always coming for your customers, but now they have an edge. Customers want content that speaks to them directly.

Transform 133

Transform Thought Leadership Customer Journey Customer loyalty 133

Vertical Response

MARCH 15, 2025

Compliance with legal frameworks, such as the CAN-SPAM Act and GDPR, is essential to maintaining trust and avoiding penalties in email marketing. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email. Lets explore each type in more detail.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Customers.ai

JANUARY 2, 2025

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) To make it work for your brand, you need a plan thats tailored to your customers and their journey. Lets do it. The result?

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

Use Insider

SEPTEMBER 15, 2023

Track and analyze: Coupon campaigns offer valuable insights into customer preferences, allowing you to fine-tune your marketing strategies. When consumers have countless options and ads on every platform, coupon marketing captures attention and creates a sense of urgency.

Customer Journey 52

Customer Journey Customer Customer loyalty Marketing 52

Marketing Insider Group

SEPTEMBER 18, 2023

The Reality: Yes, content marketing takes time , but so does any worthwhile marketing strategy. Metrics like website traffic, time spent on page, leads, conversion rates, and customer lifetime value can all give you a clear picture of how your content marketing ROI. Marketing Strategy? What Strategy?

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 69

Marketing Strategy Customer Journey Marketing Marketers 69

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Each phase of the customer journey has different goals and KPIs.

Influencer Marketing 139

Influencer Marketing Customer Journey Health Marketing 139

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Vertical Response

OCTOBER 13, 2024

Automated features, such as A/B testing and trigger-based campaigns, will streamline email marketing efforts and optimize user interactions, increasing overall campaign effectiveness. Predictive Analytics Predictive analytics allows marketers to anticipate customer behavior and tailor communications accordingly.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Marketing Insider Group

JULY 7, 2020

At any one moment, your blog has readers who are at every stage of their customer journey. Plan to publish at least two posts per month for customers at each stage. We’ve found that most companies don’t spend enough time and effort at the earlier stages of the customer journey. The Buyer’s Research Phase.

Whitepaper 144

Whitepaper B2C Customer Journey Customer loyalty 144

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Thought Leadership 129

Thought Leadership Marketing Marketers Marketing Strategy 129

Sprout Social

OCTOBER 30, 2023

Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement. Chewy’s efforts help them maintain lifelong customer loyalty and priceless brand advocacy.

Customer 141

Customer Customer Journey Food Marketing 141