Customer Journey, Customer loyalty and Performance Marketing

How to transform your website into a continuous marketing powerhouse

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform

Transform Whitepaper Thought Leadership Customer Journey

Why marketing engagement metrics actually do matter

Martech

FEBRUARY 6, 2025

Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. In the past, marketers expected an average of eight to 10 touchpoints before a conversion. However, the “why” matters less than the “what.”

Thought Leadership

Thought Leadership Customer Journey Customer loyalty Marketing

Marketing in the age of the omnipresent consumer

Martech

MARCH 1, 2023

Omnichannel marketing Omnichannel marketing refers to an integrated approach across all channels. It suits companies that want to provide a seamless customer experience and improve customer loyalty. This approach requires a unified customer database to ensure consistency across all touchpoints.

Customer loyalty

Customer loyalty Customer Journey Marketing Marketers

Webinars

Making the Moment: The Art of Creating Events That Drive Results

The AI Revolution: Why B2B Buyers Expect More than Just a Website

Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

MORE WEBINARS

A 6-point framework for maximizing influencer marketing ROI

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Each phase of the customer journey has different goals and KPIs.

Influencer Marketing

Influencer Marketing Customer Journey Health Marketing

4 tips to maximize your ad spend and protect the customer experience

Martech

JULY 21, 2022

Consider how AI and machine learning can help you optimize your ads and landing pages to increase lift all while delivering a seamless ad-to-website brand experience to your customer. Protect the customer experience. Our world is always changing, and so are your customer’s needs and context.

Customer

Customer Customer Journey Customer loyalty Advertising

20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. Build Relationships with IT and Finance.

Marketing Strategy

Marketing Strategy Finance Marketing Marketers

Where B2B brands win and lose on customer retention

Martech

APRIL 24, 2023

Dig deeper: The B2B customer journey is set on a digital track A prerequisite for customer expansion Maximizing customer lifetime value (CLV) should be a priority for organizations looking to grow. It was a hard lesson for all of us, but stumbling out of the blocks cost us a client.

Customer

Customer Branding Shipping Customer loyalty

North Star goals for category leaders: First-party customer view

Martech

JANUARY 30, 2023

Dig deeper: Why we care about compliance in marketing Personalization First-party data is important because better, more relevant and accurate data are needed to provide highly personalized experiences. By now, you have surely read the statistics on how greater relevance helps create more customers, loyalty and word-of-mouth referrals.

Customer

Customer CRM Advertising Advertisers

What Is Revenue Operations (RevOps)?

Lusha

NOVEMBER 18, 2024

Processes: Improving the Customer’s Experience RevOps is about more than just merging departments; it’s about improving the entire customer journey. This involves analyzing and streamlining processes across sales, marketing, and customer success.

CRM

CRM Marketing Automation Platform Key Performance Indicator Customer Journey

Top 2021 B2B Sales Conferences

Pam Didner

FEBRUARY 24, 2021

With three days of all-new networking and content featuring the top experts in leadgen and performance marketing, there is nothing else like LeadsCon 2021. Expand your skills, engage with other Experience Makers, and be inspired to create exceptional experiences that drive business growth and customer loyalty.

Customer Journey

Customer Journey Customer loyalty Food Product Marketing

What is personalization at scale? (and how to achieve it)

Use Insider

MARCH 8, 2024

That’s why it’s so important to utilize the full potential of today’s martech solution in terms of: AI and machine learning technologies , which can analyze vast amounts of data to automatically deliver relevant content and products (as we showed earlier), help you create campaigns and even optimize their performance.

User-Generated

User-Generated Customer Journey Manufacturing eCommerce

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

AUGUST 30, 2019

Higher revenue B2B companies believe cultivating close relationships with other organizations within the business, such as IT and Finance, is absolutely needed to successfully drive their marketing strategies, measure performance and manage marketing spend. Create Content that Addresses Your Customer Journey.

Marketing Strategy

Marketing Strategy Marketing Marketers Whitepaper

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

AUGUST 30, 2019

Higher revenue B2B companies believe cultivating close relationships with other organizations within the business, such as IT and Finance, is absolutely needed to successfully drive their marketing strategies, measure performance and manage marketing spend. Create Content that Addresses Your Customer Journey.

Marketing Strategy

Marketing Strategy Marketing Marketers Whitepaper

6 marketing priorities leaders will obsess over in 2024

Sprout Social

DECEMBER 12, 2023

Social media managers would attempt to juggle their own marketing priorities while also serving as the liaison between consumers and service teams. This left social teams overtaxed, and resulted in a lackluster experience across the customer journey. Two-thirds of social marketers use social media engagements (e.g.,

Influencer Marketing

Influencer Marketing Customer loyalty Transform Marketing

Marketing Pro Pulse

How to transform your website into a continuous marketing powerhouse

Why marketing engagement metrics actually do matter

Webinars

Trending Sources

Marketing in the age of the omnipresent consumer

Webinars

A 6-point framework for maximizing influencer marketing ROI

4 tips to maximize your ad spend and protect the customer experience

20 B2B Marketing Strategies That Will Deliver Success In 2021

Where B2B brands win and lose on customer retention

North Star goals for category leaders: First-party customer view

What Is Revenue Operations (RevOps)?

Top 2021 B2B Sales Conferences

What is personalization at scale? (and how to achieve it)

19 B2B Marketing Strategies That Are Still Important for 2019

19 B2B Marketing Strategies That Are Still Important for 2019

6 marketing priorities leaders will obsess over in 2024

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