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This also includes developing a greater alignment between marketing and sales. Stacey Thornberry, Enterprise Field Marketing. What this means for you: Don’t worry eventmarketers—tradeshows aren’t disappearing completely! Tradeshows are still important for broad-reach marketing. Ellen Gomes, Content Marketing.
During his sneak preview interview , Brenner mentioned that “sales and marketing has the obligation to show leadership that marketing has always been and will be an asset that drives organizational objectives and KPI growth.”.
This section includes some of the most common types of marketing. EventMarketingEventmarketing is any marketing you do at events hosted by your business or someone else. Examples include sales stands, event sponsorships, online events and conferences.
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