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The 8 Core Reports of the Growth Marketing Leader

The Marketing Operations Leader

. 🔺 Roles Poised to Thrive: AI Implementation Experts : Professionals who can integrate AI tools into marketing strategies. Product/Customer Marketers : Individuals with deep customer empathy and strategic insight. Localization Specialists : Experts who understand cultural nuances in global marketing.

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Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

In 2024, a real differentiator for brands to connect with their consumers is the advancement of AI-orchestrated marketing to manage, optimize and personalize the entire customer journey across multiple channels and touchpoints. This personalized approach is crucial in an environment saturated with political ads.

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TOP100: 10 Ways to Stand Out as a Customer Marketing & Advocacy (CMA) Influencer

Base.ai

The Customer Marketing and Advocacy (CMA) field is brimming with opportunities to make a meaningful impact by fostering relationships, amplifying customer voices, and driving customer-led growth.

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Base.ai Expands Customer-Led Growth Capabilities with Acquisition of 3bears.ai

Base.ai

This strategic acquisition strengthens Base.ai's mission to empower organizations with unparalleled customer visibility, proactive engagement, and data-driven interventions that drive retention and growth. This powerful collaboration equips businesses with the tools to reduce churn, drive adoption, and boost customer retention.

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Base Acquires Laudable to Power the Future of Customer-Led Growth with AI

Base.ai

This acquisition marks a new era for post-sale customer engagement, enabling businesses to enrich customer data, better segment and personalize lifecycle engagement, and reimagine user-generated content with AI-powered customer marketing, advocacy, retention marketing, and revenue expansion. "At

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5 alternatives to Heap for holistic product analytics

Welcome Software

But today’s product-led-growth-focused companies want flexible insights into the full customer journey across multiple touchpoints, channels, and interactions, both within and outside the product. First-generation product analytics tools like Heap can’t natively provide this 360 perspective.

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Why Marketing Should Lead Your Digital Transformation

Marketing Insider Group

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

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