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Why Marketing Should Lead Your Digital Transformation

Marketing Insider Group

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform 107
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Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Adobe Experience Cloud Blog

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. The Closer.

Transform 115
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3 Things to Know About Customer Success Marketing

Adobe Experience Cloud Blog

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? What is Customer Success Marketing? The reason?

Customer 134
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More than a buzzword: Lead with social to see customer experience differently

Sprout Social

We all recognize that the pandemic forced businesses to transform. Everyone had to evolve to maintain relationships with customers, market to them and sell products and services in a world where face-to-face interactions were no longer an option. As we emerge from the pandemic, that will remain true.

Customer 133
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What B2B Can Learn from B2C: Optimizing Data for a Better Customer Journey

Lusha

Believe it or not, it’s possible to help your customers make faster purchasing decisions, create impactful relationships in a shorter time, and make the sale sooner than you previously imagined. A customer’s journey should be enjoyable at every touchpoint. A customer journey should feel like a trip to Disneyland.

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What is customer experience and why does it matter?

Martech

Marketers are recognizing the benefits of CX platforms and strategies in growing numbers, especially after the onset of the COVID-19 pandemic. 94% of marketers changed their digital CX strategy over the 18 months following the pandemic onset, according to Acquia’s Global CX Report. Use analytics to improve the customer journey.

Customer 143
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Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

In 2024, a real differentiator for brands to connect with their consumers is the advancement of AI-orchestrated marketing to manage, optimize and personalize the entire customer journey across multiple channels and touchpoints. This personalized approach is crucial in an environment saturated with political ads.