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Your blog is the perfect place to do this. While we get this is an intentional strategy employed to force customers to call you, it can absolutely backfire if you aren’t careful. Like every other industry in the world, supply chains are becoming increasingly digital. Have the right processes in place to ensure quick follow-up.
Here’s what Erin Scheller has to say about it: “One of the places where I’ve seen a lot of success is looking at using intent data to monitor churn. So you have your existing customers – are they starting to look at your competitors? Intent can help map your customerjourney and enhance persona personalization.
So technology, automation, and data have to step up and play a bigger role in attacking the customerjourney.”. “ “ Using digital tactics fueled by a customer-centric, content-based approach? Shifting to digital efforts, especially eCommerce can lead to more revenue and a deeper understanding of the consumer.
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