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Distributor websites generally don’t offer much information around pricing, lead time, or other specifics buyers want to know. While we get this is an intentional strategy employed to force customers to call you, it can absolutely backfire if you aren’t careful. Make it easy for customers to contact you.
The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. They require it.
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