Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. Know Your Customer’s Journey. Sounds awesome, right? Quick Takeaways.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Marketing Insider Group

JULY 15, 2015

So, with every new improvement or introduction of a new way of doing things, your customer raises the bar and increases your pressure to deliver. Think Amazon’s user experience setting expectations for a B2B software company, or that Apple sets expectations for a retailer, and you start to connect the dots. 80% of U.S. They require it.

Customer 110

Customer Customer Journey Education Retail 110

Set Up

APRIL 13, 2022

Where marketing job growth in sectors like retail (72%), education (64%), consulting (60%), and others increased, manufacturing has lost 7% of marketing jobs since the pandemic started. So technology, automation, and data have to step up and play a bigger role in attacking the customer journey.”. “

Manufacturing 52

Manufacturing PR Transform eCommerce 52