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A simple thought exercise: If you’re in a hotly-competitive field (like SEO or digitalmarketing) and one company has gated content and the other gives their best content away for free, which one will have a more positive brand view? Its all about moving folks through your customerjourney.
What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? The experience of the entire customerjourney, from initial engagement to interest to purchase and beyond, is an essential part of the product. Let’s begin with the experience economy.
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