Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 112

Partner Marketing Thought Leadership Manufacturing Marketing 112

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. VP of Marketing or CMO. Event Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

Adobe Experience Cloud Blog

JANUARY 21, 2016

So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Social Media Marketing: Google is going to feel the pressure from social media advertising. Stacy Milman, Partner Marketing. Ellen Gomes, Content Marketing.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Animalz blog

MAY 3, 2024

The partner marketing team wants a case study, the sales team needs a new one-pager, the demand gen folks are eager to publish a new ebook, and so on. ( She predicts that while content marketing skills will remain relevant, future roles will be distributed across other teams, such as growth, product marketing, and brand.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52