Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 115

Marketing Automation Platform Manufacturing CRM B2C 115

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Direct mail. Snapshot: Marketing automation. Click here to download! Product overview.

Marketing Automation Platform 120

Marketing Automation Platform CRM Direct Mail Price 120

Martech

SEPTEMBER 22, 2021

The importance of each of these data management capabilities will depend on a particular organization’s business goals, and whether it has a significant mobile presence, direct mail budget or brick-and-mortar stores and/or agents. Increased marketing efficiency. Orchestration. Third-party systems integration.

Customer 132

Customer Marketing Automation Platform Direct Mail Analytics 132

Lusha

JULY 21, 2024

Engage with MQLs on social media, through personalized website experiences, or even with direct mail. Nurturing MQLs at Different Stages of the Buyer’s Journey Remember, not all MQLs are at the same stage of their buying journey. This shows them you value their interest and incentivizes them to take the next step.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification. Marketo Engage for marketing automation.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketing 52

Adobe Experience Cloud Blog

APRIL 11, 2016

20 years ago, the B2B marketer’s job was all about supporting the sales team by developing collateral, booking tradeshows, and perhaps securing some directory advertising or planning direct mail campaigns. The role of the B2B marketer has shifted from supporting sales to owning a substantial portion of the buyer’s journey.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Lusha

JULY 17, 2024

It’s about orchestrating a symphony of personalized interactions across email, social media, direct mail, events, and more. Consider creating: Account-specific landing pages: These pages can be customized with the account’s logo, name, and messaging, creating a personalized welcome experience.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52