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Why Marketing Should Lead Your Digital Transformation

Marketing Insider Group

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade. We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly. And let’s not get started on email – it’s mostly just direct mail on steroids.

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2024 Year in Review: Features, Features & More Features!

Customers.ai

pic.twitter.com/m5byoBkLyj — Larry Kim (@larrykim) December 19, 2024 This year, we launched more features than ever before, making 2024 our most transformative year yet. Customer Journey Tracking: All the Insights, None of the Guesswork Tracking visitors is cool but tracking their entire journey? Thats next-level!

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Does the AIDA Model Hold Water for Sales in 2024?

Marketing Insider Group

With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods. The AIDA Model is a foundational marketing framework that maps out the customer journey from initial awareness to final purchase. What is the AIDA Model?

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4 tips for navigating sensitive customer data

Martech

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. Be aware of how you use data across the customer journey to avoid inadvertently putting consumers on the back foot.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot Marketing

Look at digital transformation and work from home initiatives, for example. Christy Marble , CMO at Pantheon Systems , predicts: "Marketers will require technology to enable real-time responsiveness to customer needs that span the customer lifecycle and each customer touchpoint. Digital Transformation.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

5 Types of Video Content Perfect for Each Stage of the Customer Journey. Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. (More below on how to develop your strategy.).