Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook 145

eBook Whitepaper CRM Place 145

Marketing Insider Group

SEPTEMBER 20, 2021

Know Your Customer’s Journey. The B2B customer journey is a long and winding road (typically 3+ months). This means you need to first, know your customer journey, and second, create content for buyers at every stage of that journey. They can make a complex problem feel more manageable.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. In the consideration stage , prospective customers actively research their options—now with a deeper understanding of their problem—and evaluate specific solutions. It entices prospects to fill out a form, becoming qualified leads in your sales pipeline.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

SEPTEMBER 28, 2020

For this reason, your content is essential to entertaining, educating, and converting potential customers. The right content nurtures prospects throughout your customer journey and ultimately turns them into loyal brand advocates that keep coming back for more.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Sales conversion : Turning leads, trial users, or freemium users into paying customers. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management.

Price 111

Price User-Generated Copywriting Analytics 111

Vertical Response

JUNE 20, 2022

Get Customers to Take Action. The main goal of email marketing is to get customers to take action. You may want them to download eBooks or reports, buy your products, reach out to your team, and so on. They’re more widely used than videos, case studies, eBooks, and white papers.

Whitepaper 106

Whitepaper eBook Shipping Email Marketing 106

Marketing Insider Group

OCTOBER 18, 2021

Someone later in the stages of the buying process might be looking for confirmation that your brand is indeed the one to choose, and that person might be better convinced by a whitepaper or in-depth case study. Use categories to organize your content in ways that align with your content goals and customer journey. Create videos.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. So, if you’re targeting prospects further along in the customer journey, deploying single-offer landing pages is a wise move.

Whitepaper 134

Whitepaper Thought Leadership Shipping eBook 134

Litmus

APRIL 11, 2022

Don’t assume you know each customer journey. Segmenting your subscribers and digging into your data are the first steps to mapping customer journeys. The more you understand about how your customers engage with your brand and when, the better positioned you are to deliver messages that resonate.

Email Marketing 94

Email Marketing Whitepaper Customer Journey eBook 94

Scoop.it!

NOVEMBER 22, 2022

The content formats that can best serve the purpose of educating prospects include while allowing you to target the right audience include: Blog posts Social media content Ebooks Whitepapers How-to videos Interactive content, such as quizzes, calculators, or questionnaires. Create Ebooks.

Whitepaper 105

Whitepaper Customer eBook Education 105

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey. What content are they consuming?

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper User-Generated 145

Adobe Experience Cloud Blog

MARCH 1, 2019

Every piece of content serves a specific role in generating demand, so understanding how your audience members like to consume content and where they are in the customer journey is key. This could be a blog, case study, infographic, or video. The next transition piece is imperative: gated content.

Thought Leadership 134

Thought Leadership Whitepaper Education eBook 134

Marketing Insider Group

MAY 25, 2021

Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download. If prospects find your content useful, they may move to the second stage of their journey: consideration. Whitepapers. generating leads through landing pages, contact forms, subscriptions, etc.).

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Scoop.it!

NOVEMBER 29, 2022

It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. The easiest way to learn what motivates your clients’ buying behavior is by creating a customer journey map.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Duct Tape Marketing

FEBRUARY 18, 2020

The digital world has complicated the customer journey. Where customers used to have to reach out to salespeople if they wanted to learn more about a business, they can now do the bulk of their research into a company online. Sales materials still hold an important place in the customer journey.

Whitepaper 100

Whitepaper Customer Journey Digital Marketing eBook 100

Adobe Experience Cloud Blog

NOVEMBER 25, 2015

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. Use this new form of personalization in your marketing.

Whitepaper 91

Whitepaper Transform Thought Leadership B2C 91

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Start by creating audience personas and customer journey maps. Owned content channels can include your: Website and blog.

Whitepaper 119

Whitepaper Key Performance Indicator Food Influencer Marketing 119

Scoop.it!

JANUARY 3, 2023

Content mapping is a process where you strategically align different pieces of your content to various stages of your customer journey. Ensuring that all customer touchpoints are covered. Build A Customer Journey Map. Finally, they might convert to paying customers and eventually become brand advocates.

Customer Journey 108

Customer Journey Whitepaper SEO eBook 108

Duct Tape Marketing

NOVEMBER 7, 2024

So we write this beautiful 50 page ebook white paper that we spend a lot of time and energy on, and they feed it into chat GPT and say, give me the five things I need to know here. So if that dynamic is as big as I think it is, what does that tell marketers that they need to be doing with their content?

Customer 76

Customer Transform Energy Health 76

Many Chat

JUNE 29, 2022

The best way to do this is by providing potential customers with the information they can use to make an informed decision. This could be in the form of blog posts, eBooks, white papers, or even infographics. Map your customer journey. Then, generate onboarding emails for each stage of the customer journey.

Whitepaper 98

Whitepaper Customer Journey Price Shipping 98

Animalz blog

APRIL 5, 2025

For most businesses, track both micro-conversions (email signups, PDF downloads) and macro-conversions (purchases, demo requests) to understand the full customer journey. How to improve it: Map content to specific stages in the buyer’s journey. places to download an ebook, whitepaper, etc).

SEO 57

SEO User-Generated Non-Profit Transform 57

Scoop.it!

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Offer downloadable digital content. Write more blogs.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Hubspot Marketing

APRIL 21, 2022

Content mapping helps you plan for content creation that supports the customer journey and creates a more cohesive, personalized customer experience. They have to serve different purposes as prospects are looking for varying information as they progress in the buyer’s journey. Whitepapers. Image Source.

Price 145

Price CRM eBook Marketing 145

Search Engine Land

DECEMBER 6, 2023

Dig deeper: Mapping the customer journey for SEO and marketing success Get the daily newsletter search marketers rely on. You can also demonstrate your expertise within the field with whitepapers and ebooks. Business email address Subscribe Processing. B2B SEO tips for the Awareness stage 1.

SEO 94

SEO CRM B2C eBook 94

Lynton Web

JUNE 8, 2023

This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. Common examples of content include eBooks, blogs, demos, webinars, whitepapers, guides, checklists, infographics, and landing pages. You’ve likely already mapped-out customer journeys with multiple buyer personas you actively target.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

AWeber

MAY 22, 2024

Landing pages also help to: Simplify the customer journey. Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper. But the benefits don’t stop there. Improve your data collection and analysis. Segment and personalize your marketing content.

Whitepaper 100

Whitepaper Copywriting User-Generated Promotion 100

Hubspot Marketing

JUNE 24, 2024

The process starts when a lead first interacts with your brand, whether that’s by signing up for a newsletter, downloading a whitepaper, or attending a webinar. If you're nurturing leads who downloaded an ebook on 10 Tips for Better Email Marketing , use your follow-up emails to dive deeper into each tip.

Whitepaper 121

Whitepaper User-Generated Education eBook 121

Lusha

JUNE 1, 2023

For instance, during an ebook campaign, you’ll create a few different assets – not just the ebook, but also the landing page, ads, etc. Instead, they are already part of the customer journey. But what else will you produce – white papers, blogs, videos, etc.? Obviously, a website is a basic requirement.

Whitepaper 52

Whitepaper eBook Customer Journey Marketing 52

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. If you can improve your customer's journey through the buying cycle by using digital technologies, then it's likely to reflect positively on your business's bottom line. Short videos. Consideration Stage. Image Source.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Rock Content

AUGUST 25, 2020

Customer journey. The customer journey covers the different stages that a consumer goes through throughout the purchase process, from the first contact with the brand to post-sale. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more.

Transform 95

Transform Whitepaper User-Generated Law 95

CXL

MAY 27, 2022

Longer customer journeys and drawn-out purchase decisions influenced by multiple touchpoints. The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Engaging potential customers at multiple touchpoints gives Close.io

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Lusha

JULY 11, 2024

The key focus is not on immediate sales but on cultivating a pool of potential customers who are familiar with your brand and intrigued by what you have to offer. This involves creating and distributing valuable content that resonates with your target audience, such as blog posts, ebooks, infographics, videos, and podcasts.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. You need to factor mobile into an omnichannel customer journey and finding new and improved ways to reach and engage your audience.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Rock Content

JUNE 1, 2016

We published our findings in the ebook, Consumer Attitudes Towards Content. For example, if you produce a well-researched e-book with original data, create derivative content like a whitepaper, webinar, and blog post showcasing the research to maximize the reach of your hard work. Image Source.

eBook 68

eBook Whitepaper Entertainment Millennials 68

Search Engine Land

JANUARY 16, 2024

Find out where your ideal customers hang out and what types of content are most likely to bring them to your brand with a cross-platform lead generation content marketing experiment. Here are a few ways to declutter and enhance the customer journey: Adding clear product benefits to your hero section copy.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

AWeber

FEBRUARY 15, 2022

Identify your target audience Use different content formats Map your content to the customer journey Optimize your content for SEO Write more inclusive content Identify the most relevant channels Update and refresh outdated content. Then answer those questions with content like blog posts, ebooks, whitepapers, and videos.

Content Marketing 91

Content Marketing Gen Z eBook Marketing 91