Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. When did you last map the customer journey? Are your audience still turning to a search engine at the milestones you have in your journey, or are they searching on social? How well do you know your audience?

SEO 132

SEO PR Customer Journey Health 132

Martech

NOVEMBER 10, 2023

The prompt Here’s the prompt we created for this campaign, intended to promote a summer dress sale for an ecommerce fashion retailer: “You’re an email marketer for an ecommerce clothing retailer tasked with writing compelling copy to increase conversions for an email campaign. In your inbox.

eCommerce 114

eCommerce Fashion Transform Retail 114

Econsultancy

DECEMBER 2, 2021

The benefits of first-party data are wide-ranging, but overall, it enables brands to build a better and deeper understanding of their customer segments, which can be used to inform more relevant and personalised experiences. CPG brands in particular are grappling with a shift to direct-to-consumer activity.

Management 98

Management Customer Retail eCommerce 98

Search Engine Land

JANUARY 22, 2024

Something that goes along the lines of: “By adding urgency to my ecommerce ad copy, we anticipate CTR to increase by four percentage points”. Customer journey is critical, too For example, let’s say you observe a 5% conversion rate for a 7,000-visitor pool (your average weekly visitor volume). Product-market fit isn’t identical.

Customer Journey 96

Customer Journey PR Marketers Marketing 96

Scoop.it!

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. When you look at it from the ecommerce angle, there’s another fundamental difference between these two types of products.

Product 59

Product eCommerce eBook Shipping 59

CXL

JULY 21, 2022

For example, a digital team at an ecommerce brand might focus on shopping cart abandonment rate as an OMTM, while the company’s NSM is “number of monthly transactions.”. Email client Superhuman chose one of the most widely-used and easily-understood customer experience metrics for their NSM: net promoter score. Image source ).

Customer Acquisition 100

Customer Acquisition Price User-Generated Promotion 100

Exposure Ninja

FEBRUARY 6, 2023

You need to ensure you’re laser-focused on your target audience to fulfil your marketing goals. Ask yourself these questions about your site in its current form: Is each step of the customer journey clear? This starts the moment a customer notices your brand , becomes interested in your brand and begins to want your product.

Customer Journey 64

Customer Journey Digital Marketing Marketers Marketing 64

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52