Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. They are likely looking for resources to learn about possible solutions.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Marketing Insider Group

SEPTEMBER 20, 2021

Know Your Customer’s Journey. The B2B customer journey is a long and winding road (typically 3+ months). This means you need to first, know your customer journey, and second, create content for buyers at every stage of that journey. It’s also a great way to educate your buyer without being boring.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 136

Inbound Marketing Whitepaper Real Estate Non-Profit 136

Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. People arrive at them when they’re educating themselves about a topic. Collect data as you go—not all up front.

Whitepaper 134

Whitepaper Thought Leadership Shipping eBook 134

Adobe Experience Cloud Blog

MARCH 1, 2019

Continuing to educate yourself is key, especially in the always-changing landscape of marketing. This oftentimes involves getting educational, bylined articles published in third-party publications and/or getting mentioned by other contributors. For example, think of the content marketing funnel. Create Consistent On-site Content.

Thought Leadership 134

Thought Leadership Whitepaper Education eBook 134

Martech

JANUARY 11, 2022

Consumers perform a good amount of self-education before and during the buying cycle, often developing their own processes irrespective of the brand. It’s up to marketers to align their buying cycles with these processes to meet customer needs and retain leads. Source: Hussam AlMukhtar.

Whitepaper 126

Whitepaper Transform Education Customer 126

Content Marketing Institute

NOVEMBER 12, 2018

One approach is to list key marketing content based on the customer journey. Let’s use this customer journey created by Jacco Van Der Kooij as an example: As a marketer trying to help salespeople, you can present a list of five to 15 content pieces related to each stage. Customer success stories. Click To Tweet.

Content Marketing 101

Content Marketing Whitepaper Customer Journey Education 101

Content Marketing Institute

MAY 4, 2018

B2B marketers understand this, and B2B sales professionals realize that prospects are usually highly educated by the time they connect with sales. You can find the complete results in this white paper. Because of the asymmetry of information, B2B buyers are under pressure to self-educate. Robert_Rose Click To Tweet.

Content Marketing 105

Content Marketing Whitepaper Marketing Marketers 105

Marketing Insider Group

JUNE 14, 2020

The real goal is to create content consistently mapped to the buyer journey. And their search patterns reflect the need for basic education. Content marketing is about being helpful and providing real value to customers, by giving them what they want and need at each stage of the customer journey.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Adobe Experience Cloud Blog

NOVEMBER 25, 2015

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. Why not use that research to educate customers? Assessments.

Whitepaper 91

Whitepaper Transform Thought Leadership B2C 91

Duct Tape Marketing

FEBRUARY 18, 2020

The digital world has complicated the customer journey. Where customers used to have to reach out to salespeople if they wanted to learn more about a business, they can now do the bulk of their research into a company online. Sales materials still hold an important place in the customer journey.

Whitepaper 100

Whitepaper Customer Journey Digital Marketing eBook 100

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The reality is, content marketing has fostered the customer-centric reality we’re now operating in. Take Demandbase for example.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

SMA Marketing

APRIL 20, 2023

We understand the value of clear, interesting, and educational content for our clients, but we also take things to the next level by making sure all our content is contextually relevant beyond making a sale. Don't let user error or lack of understanding keep you from serving your clients and customers to the fullest.

Content Marketing 98

Content Marketing Whitepaper Marketing Marketers 98

Marketing Insider Group

MAY 25, 2021

Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey. It can empower you to educate, attract, and convert prospects into leads and loyal customers. Whitepapers. Source: HubSpot. Social media. Infographics.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Content Marketing Institute

MAY 14, 2018

5 Types of Video Content Perfect for Each Stage of the Customer Journey. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Educational content. Think ebooks, white papers, webinars, and any how-to content you’ve created. Start by creating audience personas and customer journey maps. Social media channels.

Whitepaper 110

Whitepaper Key Performance Indicator Food Influencer Marketing 110

Martech

MARCH 2, 2022

It’s the touchpoints a buyer experiences before they are tagged and identified in any marketing stack – whether through self-identification, or traditional methods like downloading a whitepaper, form fills or cookies. Much of the customer journey happens offline and when activities occur online, they rarely follow a linear path.

Whitepaper 119

Whitepaper Customer Journey Traditional Marketing Education 119

Scoop.it!

NOVEMBER 22, 2022

They start educating themselves about the problem itself. It’s clear that capturing your potential customer’s attention at this early stage of their journey will allow you to: stay top of mind present yourself as an authority gradually build trust while you’re helping your prospects put their issue in a certain context.

Whitepaper 91

Whitepaper Customer eBook Education 91

Scoop.it!

NOVEMBER 29, 2022

It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. The easiest way to learn what motivates your clients’ buying behavior is by creating a customer journey map.

Marketing Plan 101

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 101

Martech

MAY 3, 2023

This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. There are three stages to this funnel: Awareness.

Whitepaper 111

Whitepaper Email Marketing Customer Journey Education 111

Unbounce

JULY 6, 2020

Reports/Whitepapers – A whitepaper is a great B2B reward for prospects and leads, with over 82% of buyers saying they rely heavily on whitepapers to make purchasing decisions. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook 145

eBook Whitepaper CRM Place 145

Pam Didner

NOVEMBER 5, 2020

And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Search Engine Land

MAY 17, 2023

You need to do all this legwork – identify your client’s ideal customer and best product description terms – because it’s impossible to create a good “post-click” experience that continues the customer journey otherwise.

Whitepaper 86

Whitepaper Manufacturing Customer Journey User-Generated 86

Hubspot Marketing

JUNE 24, 2024

The process starts when a lead first interacts with your brand, whether that’s by signing up for a newsletter, downloading a whitepaper, or attending a webinar. Educate your prospects on features and benefits they might not be aware of. And from there, a series of targeted emails helps guide the lead through the funnel. (

Whitepaper 123

Whitepaper User-Generated Education eBook 123

Vertical Response

JUNE 20, 2022

They’re more widely used than videos, case studies, eBooks, and white papers. Think of it as a way to inform, educate, and engage your audience while building brand awareness. Study the customer journey, come up with a strategy, and set clear goals for your campaign.

Whitepaper 84

Whitepaper eBook Shipping Email Marketing 84

Rock Content

NOVEMBER 2, 2016

Early stage content (blogs, whitepapers, etc.) Good, informative and educational content marketing will push buyers to seek that information on their own – but only once you have gained their trust and they are convinced that your company can help them. Get Product-Specific Only in Later Stage Content.

Product Marketing 103

Product Marketing Product Content Marketing Whitepaper 103

Litmus

OCTOBER 25, 2022

Day one just got under way, kicking off two days of action-packed education and inspiration. Lisa Wester (Senior Email & Marketing Automation Manager, Emerson ) shared why it’s vital to put the customer first and what that looks like for marketing orgs—including examples of how her team evolved from product- to customer-centric.

Whitepaper 99

Whitepaper Email Marketing Marketing Mix Management 99

Hubspot Marketing

APRIL 21, 2022

Content mapping helps you plan for content creation that supports the customer journey and creates a more cohesive, personalized customer experience. They have to serve different purposes as prospects are looking for varying information as they progress in the buyer’s journey. Whitepapers. Educate your audience. “We

Price 145

Price CRM eBook Marketing 145

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. This could include blog posts, case studies, or white papers that address their pain points or offer solutions.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Lusha

JULY 11, 2024

Demand generation casts a wide net, aiming to reach a broad audience and educate them about the problems your offerings can solve. The key focus is not on immediate sales but on cultivating a pool of potential customers who are familiar with your brand and intrigued by what you have to offer.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Tailor your follow-ups to educate, inspire, and build trust, so when theyre ready to buy, youre the obvious choice. Educate and Build Trust : Use automated email campaigns that share case studies, product tutorials, or customer testimonials.

Whitepaper 52

Whitepaper Price Shipping Outbound Marketing 52

Marketing Insider Group

DECEMBER 8, 2020

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Additionally, advancing technology has heightened consumer expectations for customer experience. Interaction with a lead or customer shouldn’t end after the purchase.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Duct Tape Marketing

DECEMBER 25, 2018

By using the data you’ve assembled on your current client base, you can establish a method for taking an educated guess about the value of a given prospect. You want to track the way your business guides prospects through the first part of their customer journey. What’s working and what’s not so effective?

CRM 76

CRM Whitepaper Customer Journey Management 76

Content Marketing Institute

OCTOBER 8, 2018

Objectives like “educate our audience” or “raise awareness” sound valid. In addition to the case study video, you create native social content, an infographic, a white paper, and a microsite to tell the story as extensively as you like. It will also facilitate measuring the impact of that video. The answer is a campaign.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketing 111

AWeber

MAY 22, 2024

Landing pages also help to: Simplify the customer journey. In the example below, Ling App uses its landing page to highlight the immersive language learning approach that differentiates its service from other educational apps. But the benefits don’t stop there. Improve your data collection and analysis. Improve PPC campaigns.

Whitepaper 92

Whitepaper Copywriting User-Generated Promotion 92

Rock Content

AUGUST 25, 2020

Customer journey. The customer journey covers the different stages that a consumer goes through throughout the purchase process, from the first contact with the brand to post-sale. Re-education about data usage. However, they are generally broad and tell us very little about the consumer.

Transform 95

Transform Whitepaper User-Generated Law 95