Neil Patel

DECEMBER 6, 2020

This magic marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. The biggest surprise to me is how many companies aren’t taking advantage of email marketing. Every step.

Email Marketing 145

Email Marketing eCommerce Marketers Marketing 145

Martech

SEPTEMBER 7, 2023

Continuous improvement is also essential to ensure that customer journeys constantly get better based on real-world performance. All of this adds up to the need for customer journey operations, which is the discipline of bringing together people, processes, data and platforms, along with systems of improvement and optimization.

Customer Journey 120

Customer Journey Customer Communications Product 120

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 126

Transform Whitepaper Thought Leadership Customer Journey 126

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers?

Email Marketing 105

Email Marketing Customer Journey Customer loyalty eCommerce 105

Hubspot Marketing

NOVEMBER 4, 2024

It can make product recommendations based on shopping history and past purchases, find emerging trends in customer behavior, and even forecast outcomes for marketing campaigns for more informed decision-making. Email Marketing Automation Most email marketing platforms these days use AI to some degree, including HubSpot.

Analytics 128

Analytics Customer Journey CMO Marketers 128

Martech

FEBRUARY 16, 2023

Why is the customer journey so complex? How can we improve the customer journey to deliver better results? Marketers understand the concept and importance of the customer journey. You must know how customers find you and do business with you if you want to succeed. The first step is to find it.

Customer Journey 104

Customer Journey Customer eCommerce Email Marketing 104

Martech

MARCH 20, 2024

Understanding the customer journey Before we explore strategies, it’s crucial to grasp the essence of the customer journey. Audit your content through the lens of the customer journey. Business email address Subscribe Processing. Think of it as navigating a new territory. Free trials.

Customer Journey 112

Customer Journey Customer Education Product 112

Neil Patel

SEPTEMBER 23, 2020

Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication via email. Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention.

Email Marketing 143

Email Marketing Key Performance Indicator Marketers Marketing 143

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 111

CRM Customer Journey Customer loyalty Management 111

Martech

JULY 11, 2022

For instance, if a product has low inventory, the AI might determine that it’s better to put another product in front of the customer where there is higher inventory, so that the company can fulfill the sale. Get the daily newsletter digital marketers rely on. AI-driven customer journey orchestration.

Customer Journey 118

Customer Journey Customer CRM Management 118

Martech

AUGUST 12, 2024

email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem. Real-time data activation: Enable real-time data activation across channels, allowing for immediate adjustments to campaigns based on customer interactions. Updated answer: Certainly!

Customer 111

Customer B2C CMO Customer Journey 111

Neil Patel

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Why Should You Automate Your Emails?

Email Marketing 145

Email Marketing Marketers Marketing Communications 145

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 133

Email Marketing Health Marketers Marketing 133

Scoop.it!

FEBRUARY 7, 2023

The customer journey has morphed from the days when consumers would sit back, relax and watch an advertisement. That’s why they’re trying to make the customer journey more interactive for their target audiences. You can hire a frontend development team to improve the user journey of your web.

User-Generated 111

User-Generated Customer Journey Customer Affiliate Marketing 111

Litmus

MAY 16, 2024

Personalization is no longer a buzzword; it’s the cornerstone of modern email marketing strategy. But here’s the kicker: many marketers still struggle to unlock its full potential. Personalized email isn’t just about increasing open rates or boosting sales (though it certainly does that). Let’s dive in!

Customer Journey 94

Customer Journey Customer CRM Email Marketing 94

Martech

APRIL 8, 2024

Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case for almost every situation across the customer journey. And make sure you’re compliant with the 2024 email marketing rules.)

Email Marketing 130

Email Marketing Customer Customer Journey eBook 130

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Advanced Segmentation Advanced segmentation is an emerging trend in AI-powered email marketing.

Email Marketing 52

Email Marketing Transform User-Generated Customer loyalty 52

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1. SUBSCRIBE See terms.

Customer Journey 107

Customer Journey SEO Logistics Customer 107

Martech

DECEMBER 22, 2021

Adams’ positive vision for email marketing is closely tied to Validity’s investment in ethical marketing. “Ethical marketing is very close to our hearts and we believe that our platforms and tools enable marketers to do it. ” Finally, be ethical. But it’s a critical plotline.

Email Marketing 135

Email Marketing B2C Marketers Marketing 135

Martech

DECEMBER 5, 2024

That was the case for a client who faced blocking until we expanded our review beyond email decision-making. The client, a SaaS company, enlisted my consultancy to review their email marketing program. It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service.

User-Generated 118

User-Generated Promotion Customer Journey Email Marketing 118

Martech

SEPTEMBER 12, 2023

What parts of your email design are holding your customers back from converting? Business email address Subscribe Processing. The post How persuasive email design can influence the ecommerce customer journey appeared first on MarTech. Get MarTech! In your inbox.

Customer Journey 126

Customer Journey eCommerce Customer Law 126

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

Customer 124

Customer Transform Customer loyalty Marketers 124

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. But that’s not how all email marketers think. Like it’s a competition or sign of success, especially when a significant population of email lists are inactive addresses.”

Email Marketing 129

Email Marketing eCommerce Customer Journey Marketers 129

Martech

JULY 22, 2024

Regular analysis and refinement of your segmentation approach based on customer feedback and market trends will help ensure the effectiveness of your campaigns. For this prompt, try selecting the email marketing persona. Context) You are an email marketer for a financial services company.

Email Marketing 106

Email Marketing Customer Journey Education Market Trends 106

Martech

NOVEMBER 20, 2023

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Driving actions.

Email Marketing 133

Email Marketing Transform Whitepaper Marketers 133

Sprout Social

SEPTEMBER 17, 2024

And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Their email marketing is an extension of their social media marketing.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Martech

FEBRUARY 15, 2023

It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing.

Email Marketing 122

Email Marketing Transform eCommerce Customer Journey 122

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI.

Health 92

Health Customer Journey User-Generated Marketers 92

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email.

Email Marketing 107

Email Marketing Thought Leadership Customer Journey eBook 107

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 94

Management Marketers Marketing CRM 94

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.

Email Marketing 139

Email Marketing eCommerce Price User-Generated 139

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

Transform 112

Transform Copywriting Email Marketing Shoppers 112

Martech

JULY 5, 2022

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization.

Email Marketing 120

Email Marketing Customer Journey Marketers Marketing 120

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. When you understand the key stages in the path to purchase, you can create strategies that resonate with your customers at every step. Pro Tip : Use Customers.ai

Customer 88

Customer eCommerce Shipping Customer Journey 88

Litmus

AUGUST 14, 2024

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Source: The State of Email Report Why is that?

B2C 98

B2C Finance Fashion Customer Journey 98

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 120

Email Marketing Price eCommerce User-Generated 120

AWeber

MARCH 16, 2023

You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time. It’s called the marketing funnel.

Email Marketing 118

Email Marketing Customer eBook Education 118