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Email Personalization Best Practices: The Ultimate Checklist for Email Marketers

Litmus

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. We’ve put together a comprehensive guide to all the email personalization best practices you need to know, plus a handy-dandy downloadable to use for your team.

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An email automation blueprint for smarter customer journeys

Martech

Most organizations use email marketing automation but does your campaign have the right triggers for your marketing funnel and customer journeys? Heres a blueprint to help you answer those questions whether you’re optimizing existing automated journeys or setting up your first triggered series.

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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) How Customers.ai

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Klaviyo Tools: 20 Must-Have Solutions for Smarter Email Marketing

Customers.ai

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

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How to optimize your content strategy across the customer journey

Martech

Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them. Engaged users are more likely to progress further along the customer journey.

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Mastering Email Marketing: Top Tips and Strategies for 2025

Vertical Response

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

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Mapping the customer journey for SEO and marketing success

Search Engine Land

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies.