Customer Journey Email Marketing Marketing Automation Platform 
Martech
JANUARY 9, 2024
Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. One of the primary uses for AI is better automating customer journey orchestration.
Neil Patel
DECEMBER 6, 2020
This magic marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. The biggest surprise to me is how many companies aren’t taking advantage of email marketing. Every step.
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Martech
JULY 5, 2022
As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization.
Backlinko
MARCH 11, 2024
Email (63%), social media management (50%) and paid ads (40%) are the most reported areas for currently using marketing automation – Ascend2 Area Marketing Automation Usage Email marketing 63% Social media management 50% Paid ads 40% Content management 35% Landing pages 29% SMS marketing 28% Campaign tracking 26% Account-based marketing 24% Push (..)
Hubspot Marketing
APRIL 18, 2019
For many growing companies, an email marketing service provider is one of the first tools you need in a marketer's tool belt -- and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers. Best Email Marketing Services. Constant Contact.
Martech
MARCH 30, 2023
But customers’ shifting expectations and behaviors are pushing traditional approaches to their limits. Brands that rely on marketing automation alone find engaging with active customers on multiple channels difficult. For example, if a customer abandons their shopping cart, send them a reminder email.
Martech
MAY 24, 2024
You might receive an email a day later reminding you of the items in your cart. While often associated with email, marketing automation in B2C, in particular, is used across channels. Here are the areas where B2B and B2C marketing automation differ the most.
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