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How to transform your website into a continuous marketing powerhouse

Martech

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

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Why Digital Transformation is crucial for marketing and sales alignment

Adobe Experience Cloud Blog

This is why digital transformation is not only critical for successful marketing and sales alignment, but it should in fact be a primary focus – then the alignment will come more easily. Digital transformation means better customer insights. So what does this mean in terms of marketing and sales alignment?

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An email automation blueprint for smarter customer journeys

Martech

Most organizations use email marketing automation but does your campaign have the right triggers for your marketing funnel and customer journeys? Heres a blueprint to help you answer those questions whether you’re optimizing existing automated journeys or setting up your first triggered series.

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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Identify the most valuable leads as customer behaviors evolve.

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Why Marketing Should Lead Your Digital Transformation

Marketing Insider Group

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

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How cognitive biases shape email engagement

Martech

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

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